||The topic of this article may not meet Wikipedia's notability guideline for web content. (April 2009)|
|This article does not cite any references or sources. (April 2009)|
The site was created in 2000 as a regional tabloid shopping and business directory. Following significant news cutbacks at MCTV, which merged Northern Ontario's local newscasts into a single regional program produced in Sudbury, SooToday began producing locally oriented news content and gossip, becoming one of the first prominent Canadian ventures in web-only media.
SooToday.com has a sister site in North Bay, BayToday.ca.