The site was previously occupied by the Raptis Plaza. By early April 2010 construction of the core structure had reached level 40. By July 2010 the tower had reached 138 m (453 ft) half the structure's total height. On the 14 March 2011, workers left the site in protest at the sacking of 11 Australian tilers while Korean workers were allowed to stay. Owners of apartments from level 39 and below were able to move into their properties before the building was complete. Some shops had opened in the retail section in mid 2010.
The tower was designed by the local architectural company DBI Design PL.The design includes 288 apartments on 77 floors and 5,700 m² of retail space. An average square metre cost of A$16,490, made Soul the highest priced apartments on the Gold Coast at the time.
Soul's penthouse, which spans four levels, is Australia's highest-selling apartment at A$16.75 million. Beneath the penthouse are three sub-penthouses each occupying a whole floor. Sales were strong between 2006 and 2008, however the global financial crisis curtailed purchases. All apartments in the building were sold for more than $1 million each.
Buyers from China were specifically targeted after strong sales from Chinese visitors were recorded early in 2010. Overall most purchases were made from people living in the South East Queensland region. In early 2009 sales of apartments in Soul had slowed with just over 100 units still for sale. By July 2010, three-quarters of the apartments had been sold.
The development was placed into receivership in October 2012. At the time at least 88 units in the building remained unsold. Earlier, Grocon had started legal proceedings against Juniper Group over alleged outstanding payments for construction.