South Park, San Francisco
Three and four story buildings surround the tree-filled South Park.
|Type||Municipal (San Francisco)|
|Status||Open all year|
South Park is a small neighborhood South of Market in San Francisco, California. It centers on the small, oval-shaped park of the same name, and South Park Street, which encircles the park. The area is bounded by Second, Third, Bryant, and Brannan streets.
The two halves of the South Park Street re-join at both ends of the park, and continue for short, straight stretches before terminating at Second Street on one end and Third Street on the other. This creates a curved line of buildings which gives the street and park an unusual enclosed, urban character. Local businesses and restaurants dot the street, as well as a large number of apartment buildings.
The South Park block was assembled in 1852 by English entrepreneur George Gordon.
The park was originally constructed in 1855 as the center of an exclusive residential community. It was modeled after a square in London, England, as a housing development of seventeen mansions plus townhouses (a total of 58 residences) on a 550-foot oval around a private grassy park. It featured the first paved streets and sidewalks in San Francisco. A windmill in the center of the park pumped water for the houses.
From the late 19th to the early 20th century, South Park was also the center of one of San Francisco's largest Japanese American communities. Sandwiched between the waterfront and the South Pacific Railroad terminus, the area featured Japanese owned and operated hostels, hotels, baths, and shops. Many of the structures remain: the Madrid Hotel occupies what once was the Eimoto Hotel at 22 South Park.
The neighborhood began to lose exclusivity after the construction of Second Street, which made the area accessible to less affluent residents. Rich residents moved to the newer Nob Hill neighborhood in the late 19th century, and the city took over the park in 1897. It suffered further decline after the San Francisco earthquake of 1906, when most of the homes around the Rincon Hill neighborhood were destroyed. The oval park, however, has remained unchanged and is still a central meeting place in the neighborhood. After the quake the neighborhood was rebuilt as warehouses, light manufacturing, nightclubs, and hotels. Immigrants from various countries came to the neighborhood, as well as longshoremen, drug addicts, and vagrants. The neighborhood began to attract artists and young professionals beginning in the 1970s.
The area flourished during the dot-com boom of the late 1990s, due to flexible office space at initially low rent. It was sometimes described as "ground zero" of the dot com revolution, with many start-up Internet companies based in the area. By late 2001, however, many of these companies had closed their doors. Yet, as of 2006, in an era for the Internet that some have dubbed Web 2.0, South Park has once again become home to many small Web-related companies.
Recently, some neighbors in South Park have expressed opposition to a proposal to put an above-ground stop on the Central Subway at the southwestern end of South Park Street, on Third Street. Finally the routing of the line has been decided by the Municipal Transportation Agency, and will be along Fourth Street, one block farther west.
South Park companies
- Google Ventures 
- 1BOG, One Block Off the Grid, clean-tech solar 
- Apartment List 
- Sauce Labs
- Lookout Mobile Security
- City PictureFrame, Picture Framing and design
- Adaptive Path, Web consulting
- Alloy Product Development, engineering design consultancy
- Alternet (Independent Media Institute), journalism website
- Caffe Centro, coffeehouse frequented by many technology workers and executives
- Dipity, Web-based Digital Timelines 
- DOX, Data-aware document analytics
- Engine Yard, Platform as a Service
- Engine 38 Software development
- Fuseproject, product design and branding studio that designed new Mini, founded by Yves Behar
- Fantasy Interactive, Full service digital agency
- FutureAdvisor, A digital investment advisor that optimizes all of your investment accounts automatically.
- Get Satisfaction, web-based customer support
- Grockit, Web-based collaborative learning platform
- Grace Street, smart, simple, distinctive home additions
- Grid Net, WiMAX based power meters
- HasOffers, Attribution Analytics
- iMustTry, restaurant to-do list
- iOffer, Social marketplace
- Lamplighters Music Theatre, nonprofit
- Leverage Software, Social networking software
- LaunchCapital, Venture Capital
- Levy Design Partners, Architecture
- Lumosity, Brain fitness
- LookSmart, online advertising
- Loomia, video and audio search
- Macworld, web site and magazine
- Mashape, Cloud API Hub
- Mule Design Studio, Web design
- Momentum Design Lab, User Experience strategy, design and development
- MySpace, Social Network
- Odeo, podcasting
- Olark, live chat provider
- Okta, Internet identity and access management provider
- PC World, magazine
- PeerSpace, short-term work space marketplace
- Podshow, podcasting
- Prismatic, social discovery, 
- Prowl, music discovery, 340 Brannan Street (founded by Montana Mendy)
- The Butler and the Chef Bistro, restaurant, 
- Quri, retail technology
- R/GA, is an advertising agency headquartered in New York City
- Sfist, regional version of Gothamist
- Slideshare.net, a slide hosting service
- Socialcast, Enterprise social software developer 
- Splunk, software company
- Sputnik Integrated , award-winning web design and development 
- Technorati, blogging
- Tendo Communications, marketing communications, 
- Twistage, video workflow
- Rubicon Project, advertising automation, 487 Bryant St 
- VerticalResponse, direct marketing
- UE Architects, User experience strategy and design 
- Wcities, 340 Brannan St.
- Wired, tech magazine
- YouNoodle, innovation data analytics company 
- BruceAndTom (BAT) Architects, 522 2nd Street, San Francisco, CA
- Zack/de Vito Architecture, 156 South Park, San Francisco www.zackdevito.com
- Bigwords.com, used textbooks
- DigaCast, Digital Music.(recapitalized in 2008)
- frog design inc., design consultancy
- Obvious Corp., blog-related company, acquired by Odeo.
- Organic, Inc., formerly in same building as Wired Magazine.
- Quokka Sports, on-line sports coverage
- Rubyred Labs, Web applications
- Sherman Clay (Steinway distributorship), now rented out to dot com companies
- Slide.com, Widget software maker (moved when acquired by Google)
- Twitter, micro blogging
- Wikimedia Foundation
- Xoom Corporation, money transfer
- Hummer Winblad, Venture Capital firm
South Park is located between the San Francisco – Oakland Bay Bridge (Interstate 80) and AT&T Park, the city's baseball stadium. Many of the nearby streets are one-way, and many carry traffic to and from the bridge, the stadium, and Interstate 280, which terminates slightly to the south of the neighborhood.
Moscone Center, San Francisco's main convention facility, is four blocks north and west of South Park.
- San Francisco Neighborhood Parks Council article South Park History
- Jeanne Alexander. "South Park Revisited History". San Francisco Neighborhood Parks Council.
- "Search for housing bargains turns up few nuggets in San Francisco". Chicago Tribune. 2001-02-15.
- Images of America: San Francisco's Japantown. Charleston, SC: Arcadia Publishing. 2005. p. 128. ISBN 073853059X.
- "All About Yves". Metropolis Magazine. 2006-05-19.
- Dan Fost (16 April 2006). "Web 2.0 has a local address: South Park, the neighborhood that fostered the dot-com boom, is back". San Francisco Chronicle. Archived from the original on 17 April 2006.
- "Trendspotting: Google Ventures Opens Office in SF’s South Park".
- "One Block Off the Grid".
- "Apartment List - About Us Page". Apartmentlist. Retrieved 16 June 2013.
- "Welcome to the Dipity Triangle". Dipity. Retrieved 29 August 2012.
- Pilar Viladas (2004-03-14). "Curve Your Enthusiasm". New York Times.
- "Prowl - About Us Page". Prowl. Retrieved 30 September 2013.
- Rubicon Project Contact Page
- UE Architect Contact Page
- Jayson Mathews (2001-02-21). "The Sound of Online Advertising". Internetnews.com.
- Dan Fost (2007-03-11). "Where Neo-Nomads' Ideas Percolate:New 'bedouins' transform a laptop, cell phone and coffeehouse into their office". San Francisco Chronicle.
- Pete Cashmore (2006-10-25). "Odeo Gets Acquired by Obvious Corp". Mashable.
- James Temple (2003-02-23). "UCSF lease adds medical facilities near Mission Bay". San Francisco Business Journal.
- Twitter Contact Page
- Chris Cadelago (2008-08-24). "Wikimedia pegs future on education, not profit". San Francisco Chronicle.
- "Wikimedia finds a new home!". Wikimedia Foundation. 2009-10-27.
- Charles Babcock (May 2, 2005). "Born Again:Silicon Valley, the site of busted dot-com dreams, is bustling once more as entrepreneurs focus on business' I.T. infrastructures". InformationWeek.
- San Francisco Chronicle article As Wikipedia moves to S.F., founder discusses planned changes published November 30, 2007 says "Wikipedia [...] has found office space in the city's South Park neighborhood."
- The San Francisco Block Book (1901) p. 332 showing "100 Vara Block 359" (South Park)
- more recent Block Book page from the County Recorder-Assessor's Office showing Block 3775 (formerly 100 Vara Block 359, i.e., South Park)
ref name=history>San Francisco Neighborhood Parks Council article South Park History