Spiegel Online

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Spiegel Online
Web address
Commercial? Yes
Type of site
Online Magazine
Registration Optional
Available in German, English
Owner Spiegel Online GmbH
Launched 25 October 1994; 20 years ago (1994-10-25)
Alexa rank
positive decrease 186 (April 2014)[1]

Spiegel Online (SPON) is the online sibling of Germany's print weekly Der Spiegel. It was launched in 1994[2][3] and is one of the most visited German language news websites.[4] Spiegel Online International, an English section featuring select items, was launched in autumn 2004.[5]

Company and editorial staff[edit]

Spiegel Online is run by Spiegel Online GmbH. Like Manager magazine and Quality Channel, this corporation is part of SPIEGELnet GmbH, which is a sister company of the publishing house. The editorial offices of Spiegel Online and Der Spiegel print magazine are separate operations, each with their own location, authors, and content, though a few articles continue to be shared in both media. Spiegel Online has a track record of profitability.[6] Regular staff includes some eighty people in the Hamburg headquarters,[7] complemented by freelancers, SPON's Berlin office, and bureaus in other German cities and abroad. The site also draws on input from a variety of news agencies, like AFP, AP, dpa and Reuters.

Rüdiger Ditz has been serving as chief editor since 2008, first with co-chief Wolfgang Büchner, then as the sole person at the helm from 2009 to 2013. Mathias Müller von Blumencron also served as editor until April 2013 when he was dismissed.[8]

Online journalism pioneer[edit]

Spiegel Online first went up on 25 October 1994,[9] making it the first online presence of an established news magazine, one day before the Time site. SPON started as a service on CompuServe.[10] The web domain was established one year later. SPON's content initially consisted of hand-picked articles from the print magazine. As early as 1995, however, original content first appeared in a section called "Scanner," which was only available online. In the following year, Spiegel Online was relaunched and commenced featuring breaking news as well.[11]

See also[edit]


  1. ^ " Site Info". Alexa Internet. Retrieved 1 April 2014. 
  2. ^ Schäffner, Christina (2005). "Bringing a German Voice to English-speaking Readers: Spiegel International". Language and Intercultural Communication 5 (2): 154–167. doi:10.1080/14708470508668891. Retrieved 4 October 2013. 
  3. ^ Anne Penketh; Philip Oltermann; Stephen Burgen (12 June 2014). "European newspapers search for ways to survive digital revolution". The Guardian (Paris, Berlin, Barcelona). Retrieved 7 January 2015. 
  4. ^ IVW: online usage data of IVW-certified websites
  5. ^ Der Spiegel's English site seeks young recruits, The Guardian, 15 August 2006
  6. ^ medienMITTWEIDA: „SPIEGEL ONLINE ist das Maß aller Dinge“, 10 May 2007. The article reports figures for 2006, when Spiegel Online’s turnover amounted to €15 million, yielding €2 million in earnings.
  7. ^ Spiegel-Gruppe: Spiegel Online
  8. ^ Eric Pfanner (29 April 2013). "As One German Weekly Falters, Another Celebrates Big Gains". The New York Times (Serraval). Retrieved 1 November 2014. 
  9. ^ "Bereits am 25. Oktober 1994 konnte man auch den SPIEGEL im Internet finden". Retrieved 31 July 2011. 
  10. ^ Bönisch, Julia. Meinungsführer oder Populärmedium? Das journalistische Profil von Spiegel Online. Berlin: Lit Verlag, 2006.
  11. ^ Spiegel Online: "Aussehen von Spiegel Online 1996" Spiegel

External links[edit]