Spin Master

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This article is about the children's entertainment company. For the arcade game, see Spinmaster.
Spin Master Ltd.
Private
Industry Toys, television series
Genre Children's Entertainment
Founded 1994
Founder Ronnen Harary (Chairman & co-Chief Executive Officer)
Headquarters Toronto, Ontario, Canada
Area served
world wide
Number of employees
>900 (2011)
Website Spinmaster.com

Spin Master is a toy company that has been designing, developing, manufacturing, and marketing consumer products for children around the world since 1994 and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as Bakugan, Air Hogs, Aquadoodle and Tech Deck. Spin Master employs over 900 people with offices in 8 countries.

The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a television company that has produced PAW Patrol and Little Charmers.


Our Story[edit]

Three college friends, Ronnen Harary, Anton Rabie and Ben Varadi, founded Spin Master in Toronto in 1994. Armed with only $10,000 and an entrepreneurial spirit the trio set out for what can be only described as a rollercoaster adventure. In the early days you could find the team elbow deep in sawdust in their garage watching their first hit literally sprout before their eyes. The Earth Buddy was born. This led to a collection of novelty kids products including Devil Sticks, Grow Things and Chatter Rings that provided a keen interest in the toy aisle.

Two years later, a breakthrough innovation would put Spin Master on the global map. Two British inventors introduced the trio to an ingenious concept of an air-pressure plane that operated using a chamber of compressed air pumped into a plane that would power a miniature one piston engine. From this innovation, the Sky Shark was launched and the Air Hogs Brand was born. This success opened the Hong Kong office. The next several years led to significant growth for Spin Master, with award winning launches including Aquadoodle, Bella Dancerella, Catch a Bubble, Flick Trix, Marshmallow furniture, Mighty Beanz, Moon Dough, Tech Deck, The Incredible Shrinky Dinks Maker, and much more. It also led to European and Asia expansion, the formation of an entertainment division, entry into the games category and taking Air Hogs to RC.

A pinnacle moment for Spin Master came in 2008 from the scribbles on a cocktail napkin. A combination of an action figure, board game and trading cards would become a $1 Billion dollar franchise for the company, through the creation of the global Bakugan franchise. Bakugan was formed through a first of its kind partnership with Spin Master, Sega Toys LTD, Nelvana Enterprises Inc., TMS Entertainment, Japan Vistec Inc., and Sega Corporation. It became an instant success and was awarded three TOTY awards in 2009, Boy Toy of the Year, Property of the Year and Toy of the Year. This success allowed the company to expand its geographic presence into Mexico, further expand its European footprint and open its Los Angeles marketing & design hub.

As time progressed, Spin Master began to experience a decline in sales, the partners knew it was time to step back, re-set the vision and craft the next chapters of the company’s future. In 2012, the Trio decided it was time to bring in an external leader for the organization with extensive background in value creation, brand marketing and operations at a global level. Ben Gadbois was hired as Global President and Chief Operating Officer in the fall of 2012. Ben has been instrumental in collaboratively setting new global strategies, leading and returning the company to fantastic top line and bottom line expansion, working with the Partners, Executive Team and all the great employees of Spin Master. This has enabled the company to begin an aggressive acquisition agenda, with key brands acquired to date that include, Spy Gear, Meccano/Erector, Perplexus & Boom Boom Balloon, with many more in the works.

Today, in its 20th anniversary, the company has grown into an all-encompassing Global Entertainment, Robotics, Toy and Digital Gaming company. Spin Master's success can be attributed to consistently pushing the boundaries of innovation. Teaming up with all- star innovators that include inventors, in-house creative teams and licensors from around the globe, Spin Master has become a force in children’s entertainment and the toy aisle. It has launched several entertainment properties, including the current properties Tenkai Knights on Cartoon Network, and the top rated kids show, PAW Patrol on Nickelodeon. It has launched a Robotics division; sold over 2 million units of its Flutterbye Fairy, a top toy in 2013; won 18 TOTY awards to date; launched a digital gaming division; entered the construction category through the acquisition of Meccano and the 2013 launch of IONIX, a revolutionary new construction system featuring never before seen, shape-shifting, building bricks and is currently the #3 manufacturer in the games category in North America and is achieving double digit growth.

From the very beginning, Spin Master’s roots have been firmly planted in the same core values that have been so critical to the company’s success. An entrepreneurial spirit that innovates fun everyday!

Entertainment[edit]

In 2008, Spin Master partnered with Cartoon Network to create "multi-category consumer products programs for Spin Master's portfolio of brands." They won the 2009 Toy of the Year award for Bakugan.[1] Spin Master is also the co-producer of an animated TV series called Redakai: Conquer the Kairu. Jennifer Dodge is the Executive Producer of Spin Master Entertainment.[2]

Electronic Slapz[edit]

Spin Master trademarked an electronic game called Slapz in 2004, although the current status of this trademark is "Abandoned—failure to respond or late response."[3]

Liv Dolls[edit]

Spin Master was once a boy toy market. They had action figures, like Bakugan, but lacked a fashion doll. In 2006, they tried a fashion robot that could move by itself, but this had poor results. They almost gave up, until they finally came up with a new line that was launched in fall 2009: a girl toy line, Liv World [4] The characters are Sophie, Katie, Alexis, Daniela, Hayden,and Jake.

In spring 2012, Spin Master announced that due to high competition and low sales, the Liv World doll line would be discontinued in the fall; it is reportedly to be replaced by La Dee Da.

Lines/Waves[edit]

2009[edit]

  • Liv Originals

2010[edit]

  • Liv Dogs
  • School's out/After School Cool (introduced Hayden)
  • It's My Nature/Outdoor Fashion
  • Moonlight Dance (Target Exclusive)

2011[edit]

  • Liv In Wonderland (Target exclusive)
  • Twist n' Dance
  • Making Waves (Introduced Jake)
  • Spa Makeover
  • Styling Head
  • Liv Hayden and House (Toys R Us exclusive)

2012[edit]

  • Liv For Color
  • Liv Brites (Target Exclusive)
  • Sleepover Party
  • Liv Girls Getaway

NASCAR Toys[edit]

In late 2011, Spin Master released a bunch of NASCAR Toys including replica cars, haulers, and pull back race cars. This marks the return of NASCAR in the toys isles since late 2010 when Action pulled the plug.

NASCAR Collectible 1/64 cars available

2011[edit]

2012[edit]

2013[edit]

2014[edit]

2015[edit]

Nascar Collectible Haulers[edit]

2011[edit]

2012[edit]

2013[edit]

2014[edit]

Nascar Collectible Pullback Racers[edit]

2011[edit]

La Dee Da[edit]

Released in summer 2012, La Dee Da is a new fashion brand set to replace Liv World, which is said to be discontinued in fall. The line features a young city girl named Dee and her friends, Tylie, Cyanne and Sloane, who started their own fashion label of the same name. They are fashion designers and always get inspirations everywhere they go and see in which is the theme of their new outfits. The character Dee also has a pet who shares the same taste for fashion, Le Bun. "Dee-sign Time" is often used for this style of fashion design. La Dee Da Dolls have been discontinued due to low profits.

Rowdy Shouty Chic is the official tagline.

Characters[edit]

  • Dee - The 16-year-old lead designer of La Dee Da. Creative and caring, she absolutely loves fashion design and her friends; she also believes that her sketchbook, her pincushion-like bracelet, and her pet dog, Le Bun, are her very important inspiration tools. Her signature color is red, as this is her favorite color, and as with her birthstone, ruby. She loves epic accessories and stand-out colors in her designs and fashions.
  • Tylie - The 15-year-old jewelry maker of the line. Energetic and smart, she is quite intelligent about a design and always favors new ones. She also hates boredom, which means she could be impatient and can easily get upset at times. Her birthstone is amethyst, and her favorite color is hot pink, which implies she loves bold colors and her designs and fashions usually stand out from her friends'.
  • Cyanne - Also 15 years old, she is the hair and makeup artist of the group. Sweet and ladylike, she loves skirts, stylish shoes, and stand-out makeup. She is also resourceful, as she states to have perfected a handmade wash-away hair color. Her birthstone is diamond, and her favorite color is aqua, which implies that since she loves to sparkle, she loves dramatic looks that are typically in shades of blue.
  • Sloane - Also 16 years old, she is the stylist of the label. Intelligent and cool-headed, she loves putting together new outfits and tearing out magazine pieces for inspiration for a new look. A great thinker, she is also an excellent problem solver. She likes the color purple and animal prints, and her birthstone is emerald, which implies that she has a taste for designs that are usually suggested by African-American people.
  • Le Bun - Dee's pup. He shares a love for fashion with his owner and is really fun and entertaining to be around. Whatever Dee has any leftover fabric, she uses to create Le Bun stylish outfits. With an eye for style like Dee, he also has a very keen sense of smell.

Victorious[edit]

In February 2011, Spin Master announced they will be releasing products based on the hit Nickelodeon show, Victorious. The line was released in summer of 2011, and new products were released later in 2012. Due to the cancellation of the show, the Victorious line was discontinued in 2013.

Merchandise[edit]

Victorious Microphone- The Victorious microphone gives any girl the chance to express her inner-Tori Vega! You can sing along with Tori as she sings “Make It Shine”, karaoke to the minus track (if you know all the lyrics), create your own music with the back beat feature, hear the crowd applaud your performance and hear your voice get amplified! Whatever you do, it’s sure to be a blast! (Released summer 2011)

Victorious Pink Locker Decorator- Express your personality and creativity just like the students at Hollywood Arts High by personalizing your own mini-locker! The Locker Decorator is a cute locker that stores your notes, secrets, money and more! Decorate it with the stickers and locker liners that are included and play with the laptop and backpack (which really opens) with your Victorious dolls. Also comes in blue. (released summer 2011)

Victorious Doll Line[edit]

Singing Make It Shine Tori- Girls everywhere can experience Tori performing for them in their very own home. The Tori “Make It Shine” Singing Doll not only looks just like Tori Vega, she also sings “Make It Shine,” the show’s hit theme song just like Tori. Just lift the microphone up to her mouth to hear her sing. Raise her other arm in Tori’s signature stance and hear her fans go wild. With fashions straight from the show, the Tori “Make It Shine” Doll is the ultimate singing sensation from. (Released fall 2011)

Victorious Tori Zebra Dress- Hang out with your favorite star from the hit show With an exact likeness to toria Justice, the Tori Doll comes dressed in fashions straight from the Birthweek Song episode. With her beautiful hair and performance fashion, girls can enjoy playing out scenes from the show with their very own Tori doll. (Released fall 2011)

Victorious Freak the Freak Out singing doll- Girls everywhere can hear Tori sing the hit song, “Freak the Freak Out”! The Singing Doll not only bears the exact likeness to Victoria Justice, but she also sings just like her! Lift her left arm and microphone to her mouth to hear her sing and lift her right arm to hear the crowd go wild. Girls can relive the exact moment when Tori discovers her inner talent which places her in the prestigious high school, Hollywood Arts! (Released early 2012)

Victorious Friends Trina doll- Now you can hang with all your favorite stars from Victorious. Head on over to Hollywood Arts to meet all of Tori’s crazy talented friends and sister – Cat, Jade and Trina. Each doll is dressed in real fashions straight from the show with an exact likeness to the characters. You can enjoy playing out scenes from the show with your very own Victorious Dolls. She wears her signature Fazzini Boots from "The Birthweek Song". (Released early 2012)

Victorious Friends Cat doll- Now you can hang with all your favorite stars from Victorious. Head on over to Hollywood Arts to meet all of Tori’s crazy talented friends and sister – Cat, Jade and Trina. Each doll is dressed in real fashions straight from the show with an exact likeness to the characters. You can enjoy playing out scenes from the show with your very own Victorious Dolls. She has her signature red hair and a cupcake skirt. (Released early 2012)

Victorious Friends Jade doll- Now you can hang with all your favorite stars from Victorious. Head on over to Hollywood Arts to meet all of Tori’s crazy talented friends and sister – Cat, Jade and Trina. Each doll is dressed in real fashions straight from the show with an exact likeness to the characters. You can enjoy playing out scenes from the show with your very own Victorious Dolls. She has her signature blue streaks and goth clothing. (Released late 2012)

Victorious Wave 2 Tori Red Dress Doll- Now you can hang with all your favorite stars from Victorious. Head on over to Hollywood Arts to meet all of Tori’s crazy talented friends and sister – Cat, Jade and Trina. Each doll is dressed in real fashions straight from the show with an exact likeness to the characters. You can enjoy playing out scenes from the show with your very own Victorious Dolls. This Tori doll wears a red dress, originally pink. (Released late 2012)

Cancelled Doll[edit]

As shown in the 2012 NY toy fair, a Tori doll wearing a beautiful pink sparkly dress singing "My Best Friends Brother" was shown. However, this doll was unreleased for unknown reasons.

External links[edit]

Brand Sites

References[edit]