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Splunk Inc.
Public Company
Founded 2003
Founder Michael Baum, Rob Das and Erik Swan
Headquarters San Francisco, California, USA
Key people
  • Godfrey Sullivan (CEO)
  • Sheren Bouchakian (VP HR)
  • Dave Conte (CFO)
  • Bill Cull (VP, U.S. Public Sector)
  • Rob Das (Chief Architect, Co-Founder)
  • Lionel Hartmann (VP Customer Support)
  • Robert Lau (VP APAC)
  • Doug Merritt (SVP, Field Operations)
  • James Murray (VP EMEA)
  • Todd Papaioannou (CTO)
  • Vishal Rao (VP, Americas)
  • Tom Schodorf (SVP Field Operations)
  • Guido Schroeder (SVP Products)
  • Steve Sommer (CMO)
  • Stephen Sorkin (Chief Strategy Officer)
  • Lenny Stein (SVP General Counsel)
  • Erik Swan (Senior Advisor, Co-founder)
  • Michael Baum (founding CEO, Co-founder)
Revenue US$267.94 Million (2014)
Number of employees
1000 (2014)
Website splunk.com

Splunk is an American multinational corporation headquartered in San Francisco, California, which produces software for searching, monitoring, and analyzing machine-generated big data, via a web-style interface.[1]

Splunk (the product) captures, indexes and correlates real-time data in a searchable repository from which it can generate graphs, reports, alerts, dashboards and visualizations.[2][3]

Splunk aims to make machine data accessible across an organization and identifies data patterns,[4] provides metrics, diagnoses problems and provides intelligence for business operation. Splunk is a horizontal technology used for application management, security and compliance, as well as business and web analytics.[1] Splunk has over 7,900 customers worldwide.[5]

The company was started in 2003 by co-founders Michael Baum, Rob Das and Erik Swan.[6] The name "Splunk" is a reference to exploring caves, as in spelunking. Splunk is based in San Francisco, with regional operations across EMEA and Asia and has over 900 employees.[7] Splunk is venture funded, having raised 40 million USD by 2007[8] and became profitable in 2009.[9] In 2012, Splunk had its initial public offering, trading under NASDAQ symbol NASDAQSPLK. In September 2013, the company announced the agreement to acquire Bugsense, a leading analytics solution for machine data generated by mobile devices.[10]


Splunk's core product Splunk Enterprise (also called Splunk), can perform real-time and historical search, as well as reporting and statistical analysis. The product can index structured or unstructured textual machine-generated data. Search and analytics operations are specified using SPL (Search Processing Language), created for managing machine-generated big data. Originally based upon Unix Piping and SQL, its scope includes data searching, filtering, modification, manipulation, insertion, and deletion.

In 2011, Splunk introduced Splunk Storm, a cloud-based version of the core Splunk product. Splunk Storm offers a turnkey, managed and hosted service for machine data.[11]

In 2013, Splunk announced a product called Hunk: Splunk Analytics for Hadoop, which supports accessing, searching, and reporting on external data sets located in Hadoop from a Splunk interface.[12]

In 2013, Splunk announced that Splunk Storm would become a completely free service and expanded its cloud offering with Splunk Cloud.[13]


Splunk offers its main software in two license types: —an Enterprise License designed for companies and large organizations, and a gratis License[14][15] designed for personal use. The freeware version is limited to 500 MB of data a day, and lacks some features of the Enterprise license edition.

As of the release of Splunk Cloud, Splunk Storm is free and includes 20GB of data storage.[16]

Notable Use Cases[edit]

Splunk originated as a tool primarily aimed at IT/Operations use cases, but has expanded its reach to additional use cases.[17]


"MetroPCS, a leading North American telecoms operator, is using Splunk to index data from firewalls, intrusion detection systems and web servers to identify network abusers and take corrective action..."[18]

SaaS provider Ceryx uses Splunk to track and manage email flow issues.[19]

Denver Water's IT team uses Splunk to see failure trends and address them ahead of time.[20]

Web Analytics[edit]

Splunk supports web analytics use cases.

Cars.com used Splunk to improve key performance metrics on its website so users would spend more time on their site, garnering greater profits.[21][22]

Domino's Pizza uses Splunk to track and analyze coupon usage to determine efficacy of their online promotions.[23]

"National Public Radio NPR is using the Splunk log search engine to analyze Web traffic for its audio streams and downloads.".[24]

Internet of Things[edit]

A growing set of use cases exist for Splunk in the Internet of Things.

  • Splunk was used to analyze open data made available through Bangkok's Metropolitan Administration Department of Drainage and Sewage. Using the Splunk architecture, a system was implemented that monitors and sends out alerts to subscribers of the system to alert them as water levels rise so that they can prepare and evacuate as necessary.[25]
  • Eglin Air Force Base uses Splunk to monitor usage of elevators, security doors, light switches, wall mounted thermostats, and air conditioners in its facilities and then analyzes the collected data to determine usage patterns and identify when energy usage can be moderated.[26]
  • Nest Labs, makers of the wifi-enabled Nest thermostat uses Splunk to analyze the thermostat data from hundreds of thousands of customers to improve device performance.
  • Medical device manufacturer iRhythm uploads remote monitor data to Splunk to check on performance of its products.
  • An unnamed elevator company uses Splunk to monitor its customers' elevator usage patterns and uses the information to decide whether to offer different plans to certain customers.[27]


Splunk is used for a variety of security purposes.

University of Connecticut uses Splunk to analyze security log data and generate a "security score" based on various security metrics including use of anti-virus and OS patch level, which is then used to advise and educate the users in question.[28]

Splunk is used by federal and state agencies to automate review and analysis of security and network log data so that security issues can be addressed quickly.[29]


Splunk is used to assist in developing and maintaining regulatory compliance.

"Barclay's banking group's security division is using Splunk, a big data technology tool, to help it comply with an increasingly complex regulatory environment and is also looking to roll out the technology across a number of other business units."[30][31]

Credit Suisse uses Splunk to monitor data coming from servers, databases, firewalls, etc.

"Monster Worldwide, parent company of the popular Monster.com job website, has chosen Splunk software to manage security, monitoring and compliance efforts for its online hosting business..."[32]

Australian online bookmaker Sportsbet uses Splunk to generate reports for PCI auditors that can be used to assess compliance with the standards.[33]


See also[edit]


  1. ^ a b "How Splunk Is Riding IT Search Toward an IPO — Tech News and Analysis". Gigaom.com. 2010-12-17. Retrieved 2013-04-22. 
  2. ^ Start-Ups Aim to Help Tame Corporate Data, Pui-Wing Tam, Wall Street Journal, September 08, 2009
  3. ^ [1][dead link]
  4. ^ Central, CIO (2010-12-15). "How CIOs Should Be Helping Marketers". Forbes. 
  5. ^ "Splunk's (SPLK) CEO Godfrey Sullivan on Q2 2015 Results - Earnings Call Transcript". 
  6. ^ Data Center Search Party: ComputerWorld
  7. ^ Hoge, Patrick (January 21, 2011). "Splunk doubles 2010 revenue". 
  8. ^ Splunk search engine raises $25 million, IT PRO 12 Sep 2007
  9. ^ "IT search company Splunk reaches profitability". VentureBeat. Retrieved 2013-04-22. 
  10. ^ "Splunk Announces Agreement to Acquire BugSense". Splunk. Retrieved 2013-09-16. 
  11. ^ "Splunk Storm brings log management to the cloud". InfoWorld. 2012-08-28. 
  12. ^ "Splunk Spawns Hunk Hadoop Tool". Information Week. 2013-06-18. 
  13. ^ "Splunk Announces General Availability of Splunk Cloud". Wall Street Journal Marketwatch. 2013-10-01. 
  14. ^ Cash in on free IT management software for a limited time only, Denise Dubie, Network World, November 01, 2009
  15. ^ Free SIM Tools Save Money -- And Maybe Your Data, John Sar, DarkReading, June 12, 2009
  16. ^ "Splunk Unveils Splunk Cloud". Cloud Hosting. 2013-10-04. 
  17. ^ "Splunk CEO: Unintended use cases important to machine data business". Computer Weekly. 2013-04-30. 
  18. ^ "Carriers call up mobile data". Financial Times. 2013-03-18. 
  19. ^ "Splunk Enterprise Helps Ceryx Achieve ROI of 200 percent". Information Technology. 2013-01-17. 
  20. ^ "SDenver Water Uses Big Data to Improve Efficiency". Government Technology Magazine. 2013-10-04. 
  21. ^ "Big data drives high performance for Cars.com". Information World. 2013-10-24. 
  22. ^ "Big data drives high performance for Cars.com". Fierce CIO. 2012-10-24. 
  23. ^ "Security tool delivers surprise insights to Domino's Pizza". Network World. 2012-12-02. 
  24. ^ "NPR Deploys Splunk for Web Analytics". CIO Magazine. 2011-03-24. 
  25. ^ "Erecting Operational Intelligence Using Machine Data". Datanami. 2013-04-09. 
  26. ^ "Eglin Air Force Base Deploys Sensors to Save Energy". Energy Manager Today. 2013–2013.  Check date values in: |date= (help)
  27. ^ "Our connected future: what to expect when elevators and toys start phoning home". GigaOM. 2013-05-10. 
  28. ^ "Can Big Dats Help Universities Tackle Security BYOD?". CIO Magazine. 2012-07-31. 
  29. ^ "Can automated security put agencies a step ahead of the hackers?". GCN. 2013-06-14. 
  30. ^ "Barclays tackles complex regulatory environment with Splunk". Computerworld UK. 2013-04-18. 
  31. ^ "'Without Splunk we might be taken out of the market,' says Barclays". Computing Magazine UK. 2013-04-19. 
  32. ^ "Monster Chooses Splunk For Big Data Security". Information Week Healthcare. 2012-11-14. 
  33. ^ "Sportsbet reduces pain of PCI compliance". CIO Magazine. 2013-05-09. 

External links[edit]