Spoonfed Media is an online publishing and technology company based in London that hosts and develops a number of web-based services and products. The company is best known for producing the online guide to London Spoonfed.co.uk and the SaaS marketing platform Bullseyehub.
Spoonfed Media was founded by entrepreneurs Henry Erskine Crum and Alexander Will who met as students while studying at the London School of Economics in 2004. Will and Erskine Crum officially founded the company in July 2007, the day after their graduation from the London School of Economics and appointed their mentor and MD of LinkedIn Europe, Kevin Eyres, as company chairman.
In December 2009 Erskine Crum and Will were picked as winners in the Courvoisier The Future 500 competition and were chosen to host a panel at the 2010 South by Southwest (SXSW) Technology conference in Austin, Texas. As of April 2010 Spoonfed Media has raised a total of £1 million across two funding rounds from leading technology and media angel investors.
Spoonfed.co.uk is an events and venue recommendation guide primarily focused on London. The search categories on the site include: Gigs, Clubbing, Art, Comedy, Theatre and Festivals. Spoonfed Media's in-house editorial team review and write all site content in style similar to Time Out London. This differs greatly from user generated content guides such as Qype and Yelp.
Spoonfed.co.uk officially launched in November 2008. In April 2009 Spoonfed.co.uk launched a premium content London guide for the iPhone called the Spoonfed Event Radar. The Event Radar uses GPS to pinpoint the location of the user and display nearby events.
In June 2010 Spoonfed Media launched a new product called Bullseyehub which is a web-based marketing system that combines elements of email, mobile and social media marketing in addition to customer management.
Bullseyehub was developed over a 16 month period by Spoonfed Media's in-house development team in conjunction with venue owners and promoters. The monthly subscription based service attracted numerous paying clients pre launch including the Ministry of Sound nightclub.