SportsAid is a UK charity that helps the next generation of British sport stars at the start of their careers when their parents are their only other means of support. The charity helps these athletes by giving them cash awards to help them meet the cost of training and competing.
In a typical year more than 1,500 of the UK's brightest sporting prospects receive SportsAid Awards of around £1,000 funded by the charity's partners, donors and supporters. These include Lloyds TSB, Asda, Eversheds, Hogarth,[better source needed] Founded  and the Jaguar Academy of Sport.
At the London 2012 Olympic and Paralympic Games two-thirds of the British athletes were SportsAid alumni, winning 20 Olympic and 27 Paralympic gold medals between them. Famous alumni include Sir Bradley Wiggins, Dame Sarah Storey, Sir Steve Redgrave, David Weir CBE, Sir Chris Hoy, Baroness Grey-Thompson and Sir Ben Ainslie.
London 2012 generated a lot of support for SportsAid's work and to maintain this in 2013 the charity launched a new campaign called I Will. This campaign is led by a film directed by Morgan Hutchins and produced by Hogarth and Founded which is available on YouTube. Called I Will Be Next it features ten SportsAid athletes with big aspirations.
Once a year SportsAid holds its prestigious One-to-Watch Award at its annual SportsBall in London. Previous winners include Tom Daley, Team GB hockey player Harry Martin, sprinter Sally Brown  and gymnast Courtney Tulloch.
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