Ron Barr, the creator of the show, wanted to give sports fans across the nation the chance to call in and talk to their favorite athletes. He takes listener calls on major issues in the sports world.
Sports Byline USA's staff includes Chairman/Host, Ron Barr, and its limited partnership group. Included in the group are 20-time Wimbledon Champion Billie Jean King, former NFL running back Darrin Nelson, super sports attorney Leigh Steinberg and other successful business professionals. Bill Walsh, the Hall of Fame and 3-time Super Bowl winning coach, was on the Sports Byline USA Partnership Advisory Board of Directors.
Sports Byline USA had signed on to be the radio distributor of broadcasts of the All American Football League, with the games being produced by Touchdown Radio Productions. The AAFL suspended operations in March 2008, one month prior to its launch, and has yet to begin play as of 2011.
On June 30, 2009, Sports Byline USA signed an advertising sales representation agreement with Focus 360 LLC. Focus 360’s Chief Executive Officer, Phil Brown, said that the National Focus network and syndication division will sell Sports Byline USA to advertisers on a stand-alone basis as well as in conjunction with National Baseball Network, another major sports network represented by National Focus.