Square-inch analysis
From Wikipedia, the free encyclopedia
(Redirected from Square inch analysis)
 |
This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (December 2009) |
 |
This article is an orphan, as few or no other articles link to it. Please introduce links to this page from related articles; suggestions may be available. (November 2006) |
Square-inch analysis, or squinch, guides many marketing decisions for mail order companies.
Such analysis consists of counting how many square inches each product takes on a catalog page. The cost per square inch determined by production, printing, postage and name rental costs. A more advanced squinch will give more weight to certain pages.
