Squeaky Wheel Media

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Squeaky Wheel Media Inc.
Type Privately owned
Industry Web Strategy, Marketing, Design and Development
Founded 2001
Area served Worldwide
Key people Anthony Del Monte
Mailet Lopez
Employees 30
Website Squeaky Wheel Media Inc.

Squeaky Wheel Media is an interactive digital advertising agency based in Chelsea, Manhattan.[1] Squeaky Wheel Media is a minority/woman-owned agency that specializes in web design, web development, social media, and marketing services.[2]


In 2001, Anthony Del Monte and his colleague, Mailet Lopez, founded Squeaky Wheel Media Inc.[3]


Squeaky has produced various work for clients such as Revlon, Dior, The Hershey Company, Deloitte, Standard & Poor's, Lexus, Premium Outlets, MaxMara, Rodale Publishing, Movado, WellPet, New York Live Arts, Avion Tequila and WisdomTree Investments.[1][2][3]

The digital agency also develops in-house projects such as a micro-site, "Love For The Cup", which was built during the 2010 FIFA World Cup, analyzed Twitter feeds and would determine a winner of a match-up based on how much they were tweeted about.[4]

Squeaky Wheel Media developed a location-based iPhone application called Crowdbeacon which focuses on providing users with localized communication and information based on what they need and where they are.[1][5]

Using the Crowdbeacon application to survey locals in Austin, Texas during the South by Southwest Digital Conference, Squeaky Wheel Media developed a micro-site which featured an assortment of locally-recommended venues.[6]

In July 2011, Squeaky launched a social support network called I Had Cancer. After her battle with breast cancer, Squeaky co-founder Mailet Lopez had the idea to create the site.[7] I Had Cancer allows anyone affected by cancer to connect with one another and share their stories and experiences with the disease and had over 3,000 sign-ups three weeks after launch.[7] The site has been featured in articles for TechCrunch, The Next Web and IVillage among others.[5][8]


Squeaky Wheel Media has been recognized for its work and has received awards from The Pixel Awards, W3 Awards, The Davey Awards, Interactive Media Awards, WebAwards, and The Communicator Awards.[9][10][11][12][13][14]

In 2010, Squeaky won Advertising Age's Small Agency of the Year for Best Culture.[15]

Webby Award[edit]

In 2012, Squeaky Wheel Media won the Community Webby Award for I Had Cancer, beating out other sites like Tumblr and Flickr.[16] It was also nominated in the Social Media category, competing against Pinterest, Google+, Storify and CNN iReport.[16] The ceremony was held on May 21, 2012.


External links[edit]