Squeaky Wheel Media

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Squeaky Wheel Media Inc.
Type Privately owned
Industry Web Strategy, Marketing, Design and Development
Founded 2001
Area served Worldwide
Key people Anthony Del Monte
(CEO)
Mailet Lopez
(Co-Founder)
Employees 30
Website Squeaky Wheel Media Inc.

Squeaky Wheel Media is an interactive digital advertising agency based in Chelsea, Manhattan.[1] Squeaky Wheel Media is a minority/woman-owned agency that specializes in web design, web development, social media, and marketing services.[2]

History[edit]

In 2001, Anthony Del Monte and his colleague, Mailet Lopez, founded Squeaky Wheel Media Inc.[3]

Work[edit]

Squeaky has produced various work for clients such as Revlon, Dior, The Hershey Company, Deloitte, Standard & Poor's, Lexus, Premium Outlets, MaxMara, Rodale Publishing, Movado, WellPet, New York Live Arts, Avion Tequila and WisdomTree Investments.[1][2][3]

The digital agency also develops in-house projects such as a micro-site, "Love For The Cup", which was built during the 2010 FIFA World Cup, analyzed Twitter feeds and would determine a winner of a match-up based on how much they were tweeted about.[4]

Squeaky Wheel Media developed a location-based iPhone application called Crowdbeacon which focuses on providing users with localized communication and information based on what they need and where they are.[1][5]

Using the Crowdbeacon application to survey locals in Austin, Texas during the South by Southwest Digital Conference, Squeaky Wheel Media developed a micro-site which featured an assortment of locally-recommended venues.[6]

In July 2011, Squeaky launched a social support network called I Had Cancer. After her battle with breast cancer, Squeaky co-founder Mailet Lopez had the idea to create the site.[7] I Had Cancer allows anyone affected by cancer to connect with one another and share their stories and experiences with the disease and had over 3,000 sign-ups three weeks after launch.[7] The site has been featured in articles for TechCrunch, The Next Web and IVillage among others.[5][8]

Awards[edit]

Squeaky Wheel Media has been recognized for its work and has received awards from The Pixel Awards, W3 Awards, The Davey Awards, Interactive Media Awards, WebAwards, and The Communicator Awards.[9][10][11][12][13][14]

In 2010, Squeaky won Advertising Age's Small Agency of the Year for Best Culture.[15]

Webby Award[edit]

In 2012, Squeaky Wheel Media won the Community Webby Award for I Had Cancer, beating out other sites like Tumblr and Flickr.[16] It was also nominated in the Social Media category, competing against Pinterest, Google+, Storify and CNN iReport.[16] The ceremony was held on May 21, 2012.

References[edit]

External links[edit]