Squirt (soft drink)
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Squirt was created by Herb Bishop in 1938, after experimenting with a similar citrus drink, Citrus Club. He created a new, carbonated drink which required less fruit juice and less sugar. Bishop declared that it was the "freshest, most exciting taste in the marketplace".
The product received its name because the drink was claimed to "squirt" into one's mouth like a freshly squeezed grapefruit.
In 1941, a mascot named "Lil' Squirt" was introduced to the product line's marketing to personify the brand. The mascot proved useful in broadening public awareness of the product. Squirt became a popular soft drink in many parts of the country. In addition to being a popular soft drink, Squirt later established itself as a mixer in the 1950s.
Squirt is naturally flavored but contains less than 1% grapefruit juice. Like many other soft drinks, the packaging of Squirt has varied over the years.
In the mid 1980s, a vitamin-C-enriched Diet Squirt Plus was briefly marketed.
Ruby-Red Squirt and Diet Ruby Red Squirt have also been introduced. Unlike normal Squirt, Ruby Red Squirt contains caffeine.
In 2008, a new offering called Squirt Citrus Power was introduced. Unlike regular Squirt, Squirt Citrus Power is caffeinated, lacks concentrated grapefruit juice, and contains tangerine and other ingredients similar to an energy drink.
Carbonated water, high fructose corn syrup, concentrated grapefruit juices, citric acid, modified food starch, sodium benzoate (preservative), natural flavors, glycerol ester of wood rosin, brominated vegetable oil.
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