St-Hubert
| Type | Wholly owned subsidiary |
|---|---|
| Industry | Casual dining restaurants |
| Founded | 1951 |
| Headquarters | Laval, Quebec, Canada |
| Products | Rotisserie Chicken, Salads, Ribs |
| Parent | Groupe St-Hubert |
| Website | http://www.st-hubert.com/ |
St-Hubert BBQ Ltd is a privately held chain of Canadian casual dining restaurants best known for its rotisserie chicken. St-Hubert once had a presence throughout eastern Canada, but it now has few locations outside its home province of Quebec, where it remains a dominant chain. Other locations are found in Ottawa, Cornwall, Bathurst, Moncton, and Saint John. St-Hubert is the 16th largest restaurant chain operating in Canada.
Contents |
[edit] History
The first restaurant opened in 1951 on Saint-Hubert street in Montreal, just south of Beaubien street. This branch no longer operates, but there is a location on the same street in the form of a St-Hubert Express take-out restaurant. The company website claims its free home delivery was a first in Canada.
By the 1970s, St-Hubert had become the major restaurant chain it is today.
The original St-Hubert Chicken mascot was created and designed by Disney animator Jack Dunham.[1][2] Dunham also produced St-Hubert's first television commercials.[2] However the current St-Hubert mascot, which has been in use since the second half of the 1970s, was not created by Dunham.
St. Hubert also opened a restaurant in Fort Lauderdale, Florida in the 70s with the fleeting generation of Canadians who spent their vacations in Southern Florida. The restaurant was also known for being able to serve its customers in French, as most of the clients were French and motivated the employers to seek French-speaking employees. The location closed down sometime in the 1990s.
A longtime purveyor in Pepsi products, St-Hubert switched to Coca-Cola products in the early 2000s.
As of May 2, 2005, the company voluntarily adopted a smoke-free policy at all their locations.
[edit] Operations
St-Hubert is now generally mutually exclusive with the similar Swiss Chalet chain, which exited the Quebec market in the early 2000s, although there is no formal agreement between the two. Following the closure or rebranding (as independent restaurants) of the chain's remaining Toronto area locations over the past few years, the chains now only overlap in the Ottawa area, and in Moncton, and Saint John, New Brunswick. A location in St. John's, Newfoundland also existed, but was closed around the late 1980s-early 1990s. However, in a 2007 interview with La Presse, St-Hubert CEO Jean-Pierre Léger suggested that the company was considering re-entering other eastern Canadian markets.[3] In January 2011, St-Hubert announced that their expansion plans included the opening of three Toronto area locations of their St-Hubert Express concept. They are also considering entering markets outside Canada.[4]
St-Hubert currently operates 80 full-service restaurants, as well as 17 St-Hubert Express locations, which are closer in style to fast food restaurants. The bright yellow cars delivering food carry the slogan: "Putt-Putt Ding-Ding".
Pierre Bouvier, frontman of Simple Plan, also worked at St-Hubert as a cook for a period of time. St-Hubert also markets their own brand of gravy which is available in supermarkets in Quebec, Ontario, Nova Scotia and New Brunswick in canned or powder form.
[edit] Gallery
-
St-Hubert restaurants have used distinctly colored delivery cars for at least 20 years in the province of Quebec. This car is a 2003-2006 Hyundai Accent. However, the St-Hubert logo on top of the car is the 1990s logo.
-
A 2003-05 Toyota Echo from Laval location
-
A 2006-08 Toyota Yaris from St-Hubert. Some St-Hubert fleet cars still use post-2009 Toyota Yaris vehicles.
-
St-Hubert adopted the Smart in 2009 for their official delivery car.
-
2004-06 Chevrolet Aveo sedan from Montreal St-Hubert location
.JPG)
.jpg)
[edit] References
- ^ Parent, Tim (2009-04-06). "Disney animator, creater of St. Hubert BBQ rooster, has died". CJAD. http://www.cjad.com/news/565/906456. Retrieved 2009-04-16.[dead link]
- ^ a b "Disney, Lantz animator Jack Dunham dies at 98". Cartoon Brew (Big Cartoon Forum). 2009-04-05. http://forum.bcdb.com/forum/Error:%20Variable%20'hot_short_title'%20is%20not%20a%20code%20reference_P103666/. Retrieved 2009-04-13.
- ^ Brousseau-Pouliot, Vincent (2007-05-14). "Le PDG de St-Hubert répond aux questions des lecteurs [St-Hubert CEO responds to questions from readers]" (in French). La Presse. http://lapresseaffaires.cyberpresse.ca/article/20070514/LAINFORMER/705140648/5891/LAINFORMER01. Retrieved 2010-01-24.
- ^ http://argent.canoe.ca/lca/affaires/quebec/archives/2011/01/20110114-171919.html
[edit] External links
- Les rôtisseries St-Hubert home page (English)
- Les rôtisseries St-Hubert home page (French)
