St. Ides

From Wikipedia, the free encyclopedia
Jump to: navigation, search
This article is about the malt liquor. For the Catholic saint, see Saint Ita.
St. Ides
Manufacturer Pabst Brewing Company
Alcohol by volume 8.2%
Style Malt Liquor

St. Ides is a malt liquor manufactured by the Pabst Brewing Company. The beverage contains 8.2% alcohol by volume, which is stronger than many high-alcohol malt liquors. It was launched by the McKenzie River Corporation in the 1980s. St. Ides gained prominence during the late 1980s and early 1990s through the use of celebrity endorsements by rap artists.

The beer is also available in a number of "St. Ides Special Brews" which have a variety of flavorings, including mint and various fruit flavors.

Marketing[edit]

The St. Ides brand has used celebrity endorsements by rappers. Chuck D once appeared in a St. Ides advertisement. Later, after he had taken a stance against malt liquor advertising he sued the brand's then-owner, the McKenzie River Brewing Company, for using his voice without his permission.

Trivia[edit]

References[edit]

  1. ^ CHUCK D: 'THIS ONE'S NOT FOR YOU', Entertainment Weekly, Sept. 27, 1994.

External links[edit]