St. John (clothing)
|Founder(s)||Robert Gray and Marie Gray|
|Headquarters||Irvine, California, United States|
|Key people||Robert Gray
|Products||Womenswear, Perfume, Jewelery, Fashion accessory|
St. John Knits International Inc., commonly referred as St. John, is an upscale American fashion brand that specializes in women's knitwear. The company is best known for its classic styling and extensive use of primary colors. A St. John's garment can be identified by its knit-in hem (most companies use sewn-in hems). The garments especially appeal to executive women or women in positions of authority, due to the use of gold buttons reminiscent of military or nautical officer clothing. The moderately heavy knits are flattering to women 'of a certain age' or over 40, and accentuate their good features. The St. John Sport line contains slightly trendier, more youthful styles appealing to women in their 30s. All lines feature cruise wear in the winter.
St. John was founded in 1962 by Robert and Marie Gray.
The original face of the brand was model Kelly Gray, the daughter of the founders. Following Gray, supermodel Gisele Bündchen became the new face of St. John. Beginning in Spring 2006, Angelina Jolie became the new face and spokeswoman for St. John. In 2010, St. John announcee that they are replacing Jolie with British supermodel Karen Elson. After a three-year campaign as the face of the company, St. John has announced that they are replacing the actress because Jolie's fame has "overshadowed the brand."
St. John today
Headquartered in Irvine, California, the brand has its collections and styles sold in specialty stores in 29 countries and 31 company-owned retail boutiques in the United States. The company has an estimated 1,300 employees and 2010 sales of $325 million.
Started out specializing in knitwear, St. John has since branched out into the following lines:
- Yellow Label
- http://www.sjk.com/ St. John
- Weisburg, Emily (June 6, 2011). "Apparel Companieis". Orange County Business Journal 34 (23): 30.