Stacy London, 2010
May 25, 1969 |
New York City, New York
|Residence||Carroll Gardens, Brooklyn,
|Alma mater||Vassar College|
|Employer||Style for Hire (owner)
|Television||What Not to Wear
Stacy London (born May 25, 1969) is a stylist/fashion consultant, author, and magazine editor known primarily for her role as co-host on What Not to Wear, a reality program that features makeovers. After graduating from Vassar College, London started her career as a fashion editor at Vogue and transitioned into being a stylist for both celebrities and designers. She moved into television by co-hosting What Not to Wear with Clinton Kelly, and doing fashion reporting for Access Hollywood, The Early Show, and the Today Show. From 2009–2010, she was a brand ambassador for Pantene, Woolite, Dr. Scholl's, and Riders by Lee. She co-owns Style for Hire and is the creative director of Westfield Style.
Early life 
London was born and raised in New York City, of Sicilian descent on her mother's side and Jewish descent on her father's side. Her stepmother, Victoria, is a romance novelist. Her mother, Joy, worked as a venture capitalist, and her father, Herbert London, is the president emeritus of the Hudson Institute. In an interview with the Wall Street Journal she said of her father "We don't see eye to eye on that much politically [but] he did instill a certain sense of propriety and right and wrong in me, which plays into my fashion sensibility." She received her B.A. from Vassar College with a double major in 20th-century philosophy and German literature, and was a member of Phi Beta Kappa. It was during a summer internship in Paris in Christian Dior's PR department that she took a serious interest in pursuing a career in the fashion industry.
London began her career as a fashion assistant at Vogue magazine and later became the senior fashion editor at Mademoiselle. She has styled fashion photos for other publications, including Italian D, Nylon, and Contents. London has styled for celebrities such as Kate Winslet and Liv Tyler, as well as on fashion shows for designers Rebecca Taylor, Ghost, and Vivienne Tam. London has worked on numerous advertising campaigns as well. Her client roster includes Hanes, Wonderbra, Bali, Procter & Gamble, CoverGirl, Suave, Target, Levi Strauss & Co., Maytag, Swatch, Longines, and Calvin Klein.
London began co-hosting TLC's What Not to Wear in its inaugural season in 2003. In 2005, she and co-host Clinton Kelly wrote a book together titled Dress Your Best. London is known for her love of high-heeled shoes, owning over 300 pairs. In a What Not to Wear "Best of 2005" look-back show, Clinton Kelly teased London by saying "...there are almost as many great moments as there are high heels in Stacy's wardrobe." In 2008, London also served as the host of her own talk show Shut Up! It's Stacy London! which was the pilot episode for Fashionably Late with Stacy London. London has done fashion reporting for Weekend Today, The Early Show, Good Day Live, and Access Hollywood. She is a frequent contributor on NBC's Today Show.
From 2009 to 2010, London was a brand ambassador for Pantene, Woolite, Dr. Scholl's, and Riders by Lee. In addition to her hosting duties and endorsements, London and business partner Cindy McLaughlin co-founded Style for Hire—an online service that matches people with personal stylists that live in their area. The goal of the online agency is to bring personal styling services to average income people. Style for Hire was launched as a pilot on September 13, 2010 in Washington, D.C. to test the idea. The agency launched in its entirety on April 16, 2012. As of that date, there are 135 stylists in 24 cities. London is also the creative director for Westfield Style and the editor-in-chief of Westfield STYLE magazine. Westfield's Style Lounges are staffed by professional stylists from Style for Hire who provide free on-demand fashion consultations. There are three Style Lounges located at Westfield Garden State Plaza in New Jersey, Westfield Montgomery in Maryland, and Westfield Trumbull in Connecticut.
London was the executive producer of Big Brooklyn Style, a reality show about customer experiences at Lee Lee's Valise boutique in New York. The show premiered May 29, 2012 on TLC. In February 2013, she became an Editor-at-Large of Shape magazine. In her role, she will write a fashion column for the magazine every month. In March 2013, TLC announced that What Not to Wear would air its final season starting in July. London said of the experience "This show changed me and the trajectory of my life... I hope we touched [our contributors] as much as they touched me. I hope we touched our viewers."
Personal life 
As a child, London suffered from psoriasis. Due to her experience growing up, she became a spokesperson for the National Psoriasis Foundation as an adult. She is well known for her natural gray streak in the front of her hair which she has had since she was eleven. Her Pantene contract includes a "gray clause" that allows her to keep it. In the early 1990s, London (5'7") struggled with anorexia, binge eating, and weight issues being 90 pounds at her lightest weight and 180 pounds at her heaviest. In a 2007 interview with Sirens magazine, she said of the experience "I have been every size in my life. I’ve been smaller than a zero, up through a size 16. I’ve had lots of issues with body image and weight my whole life and it really took a great deal of work to recognize that at all those weights, no matter how I felt, I could still find a dress that made me feel sexy and powerful."
In 2010, London was profiled by Time Out magazine in their article/photo series about the most stylish New Yorkers. The same year she performed in the Off-Broadway play Love, Loss, and What I Wore, a series of monologues about women's clothes and their relationship to life events/memories. As of 2012, London had never been married and did not have any children. She discussed being single, the importance of personal style, and her past struggles with eating disorders in her second book, a memoir, titled The Truth About Style.
- Velocci, Cristina; LeWinter, Rachel (September 7, 2010). "Most stylish New Yorkers: Stacy London". Time Out. Archived from the original on June 20, 2012. Retrieved June 20, 2012.
- Huget, Jennifer (April 21, 2009). "Stacy London's Low-Snark Approach to Feeling Fine About Your Body". The Washington Post. Retrieved April 26, 2009.
- Kadosh, Dikla (November 15, 2010). "A passion for fashion". JewishJournal.com. Retrieved May 10, 2011.
- Gitter, Emily (August 17, 2004). "The Makeover Artist". NYSun.com. Retrieved March 27, 2009.
- Riley, Naomi Schaffer (July 6, 2007). "In the World of Women's Wear: Sense and Sensibility". Wall Street Journal. Retrieved June 16, 2009.
- Steve Boorstein. "Clothing Doctor bio". ClothingDoctor.com. Retrieved 2009-03-27.
- "Stacy London: Fashion Expert". CAASpeakers.com. Retrieved October 22, 2012.
- "Beauty & Style Experts: What Not to Wear". iVillage.com. Retrieved March 27, 2009.
- London, Stacy; Kelly, Clinton (2005). Dress Your Best: The Complete Guide to Finding the Style That's Right for Your Body. New York: Three Rivers Press. p. 256. ISBN 0307236714.
- Baker, Olivia (November 22, 2007). "At home: TLC's Stacy London shoehorns her style into her duplex". USA Today. Retrieved March 28, 2009.
- "Best of 2005 Season Special". What Not to Wear. Season 4. Episode 17. December 23, 2005. TLC.
- "Fashionably Late with Stacy London". Discovery.com. Retrieved August 13, 2009.
- "Style lounge opens at Westfield". Acorn-Online.com. May 24, 2012. Retrieved June 17, 2012.
- "Meet Pantene personal pro: Stacy London". Pantene.com. Retrieved March 27, 2009.
- "Stacy London". FindtheLookKeeptheLook.com. Retrieved March 5, 2010.
- "DR. SCHOLL'S(R) FOR HER Joins Forces With Style Expert Stacy London to Help Women Achieve Style and Comfort" (Press release). PR Newswire. April 8, 2010. Retrieved April 27, 2010.
- "Stacy London Finds Her Perfect Fit with the Riders by Lee Brand" (Press release). Business Wire. March 10, 2009. Retrieved March 27, 2009.
- Givhan, Robin (August 27, 2010). "Web site's founders offer style mavens to the masses". The Washington Post. Retrieved September 17, 2010.
- Freschman, Samara (April 18, 2012). "Style for Hire Launches to Revamp Your Wardrobe". FashInvest.com. Archived from the original on June 20, 2012. Retrieved June 20, 2012.
- Boyd, E.B. (April 16, 2012). "Style For Hire Puts Stacy London's "What Not To Wear" Fashion Smarts In Every Woman's Closet". Fast Company. Archived from the original on June 20, 2012. Retrieved June 20, 2012.
- Strugatz, Rachel (April 13, 2012). "Stacy London's Style for the Masses". WWD.com. Archived from the original on June 25, 2012. Retrieved June 25, 2012.
- "Westfield Announces National Partnership With Celebrity Stylist Stacy London". RunwayNews.com. August 26, 2011. Archived from the original on June 25, 2012. Retrieved June 25, 2012.
- "Westfield Style". Westfield.com. Retrieved June 17, 2012.
- O'Hare, Kate (May 29, 2012). "'What Not to Wear's' Stacy London embraces 'Big Brooklyn Style'". Zap2It.com. Retrieved June 17, 2012.
- "Shape Editor-in-Chief Tara Kraft Adds Stylish Stacy London to Roster" (Press release). PR Newswire. February 13, 2013. Archived from the original on February 24, 2013. Retrieved February 24, 2013.
- Berkshire, Geoff (March 6, 2013). "'What Not to Wear' canceled by TLC after 10 seasons". Zap2It.com. Retrieved March 10, 2013.
- Zuckerman, Suzanne (October 8, 2012). "My Long Battle with Eating Disorders". CAASpeakers.com (People). pp. 77–79. Retrieved October 22, 2012.
- Pomerance, Rachel (October 17, 2012). "Stacy London: Rewriting Your Life Story Through Style". US News and World Report. Retrieved October 22, 2012.
- Vena, Jocelyn (September 18, 2007). "Q&A: Stacy London". OK!. Retrieved March 26, 2009.
- Firesheets, Tina (March 15, 2009). "Stacy London advocates empowerment through fashion". News & Record. Retrieved March 28, 2009.
- Martin, Adrienne (December 21, 2010). "Glory grays". The Charlotte Observer. Retrieved December 21, 2010.
- Wicks, Amy (October 1, 2012). "Stacy London: From Makeovers to Memoir". WWD.com. Archived from the original on October 26, 2012. Retrieved October 22, 2012.
- Bartz, Andrea (December 19, 2007). "Quote This!: Stacy London". Sirens Magazine. Retrieved March 28, 2009.
- London, Stacy (2012). The Truth About Style. New York City: Viking Adult. p. 224. ISBN 0670026239.
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