Staedtler

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Staedtler Mars GmbH & Co. KG
Type Private
Industry Stationery
Founded 3 October 1835
Founders J.S. Staedtler
Headquarters Nuremberg, Germany
Area served Worldwide
Key people Axel Marx (Managing Director)
Products Technical drawing instruments
Employees 3,000
Website www.staedtler.com
Staedtler Noris HB Pencils
Staedtler ball point pen
Staedtler technical pens

Staedtler Mars GmbH & Co. KG is a German fine writing instruments company and a manufacturer and suppliers of writing, artist, and engineering drawing instruments. The firm was founded by J.S. Staedtler in 1835 and produces a large variety of writing instruments, including drafting pencils, leadholders, professional pens, and standard wooden pencils.[1] It also produces plastic erasers, rulers, compasses, and other drawing/writing accessories. Staedler claims to be the largest European manufacturer of wood-cased pencils, OHP pens, mechanical pencil leads, erasers, and modelling clays.[2] Staedtler has over 20 global subsidiaries and seven manufacturing facilities.[3] Over 80% of the production takes place in the headquarters in Nuremberg, though some of its products are made in Japan. Its "Noris" line of pencils is extremely common in British schools.

History[edit]

The name Staedtler (stylized as STAEDTLER) is closely linked with Nuremberg's pencil history. Long before J.S. Staedtler founded his pencil making factory within Nuremberg's old city walls back in 1835, the Staedtler family had been hand-making this well-loved writing instrument for generations already.

The roots of the name Staedtler can be traced back to 1662, the year in which first references to Friedrich Staedtler as a pencil-making craftsman were made in the city annals. On 3 October 1835, J.S. Staedtler received permission from the municipal council to produce blacklead, red chalk and pastel pencils in his industrial plant. In 1866, the company had 54 employees and produced 15,000 gross (2,160,000 pencils) per year.

Between 1900 and 1901 Mars and Noris brands were created. In 1922 the USA subsidiary (located in New York) was established, which was followed by the Japan subsidiary four years later. In 1937 the name was changed to Mars Pencil and Fountain Pen Factory and product range expanded to include mechanical writing instruments. In 1949 began the production of ballpoint pens, which began to be widely used instead of fountain pens (although Staedtler still produces the latter today).

In 1950 leadholders (or mechanical pencils) began to be manufactured, the first being made out of wood. Four years later, "Lumocolor" brand was registered. This brand was used to design the wide line of Staedtler markers. In 1962 Technical pens began to be produced.

As from 2010, FIMO, MALI, Aquasoft and further brands are being marketed under the Staedtler brand. In addition, the company celebrated its 175th anniversary in 2010.[4]

Products[edit]

The following chart contains all the Staedtler product lines.[5]

Category Range of Products
Markers Permanent and non-permanent markers, refill stations, refill inks
Clay Polymer clay, industrial clay, accessories
Pens Fountain pens, ballpoint pens, rollerball pens, digital pens, technical pens
Pencils Pencils, mechanical pencils, erasers, sharpeners
Accessories Compasses, drawing boards, lettering and circle stencils (templates), rulers, squares, glue sticks, scissors,
Art and Craft Oil pastels, chalks, paper vellum

Awards[edit]

Staedtler is committed to introducing innovative products and has won awards as a result. Most recently, the Wopex Graphite Pencils (design with TEAMS Design) and the Triplus line have won awards.

2008

2009

  • Bio Composite of the Year, Wopex Graphite Pencils[7]
  • ISH Design Plus Award, Wopex Graphite Pencils[8]
  • Red Dot Award, Triplus 776 Mechanical Pencils[9]

2011

  • Red Dot Award, Triplus 426 Ballpoint Pens[10]

Notes and references[edit]

  1. ^ http://www.staedtler.com Staedtler Mars GmbH & Co. KG (2007)
  2. ^ "Company Profile." STAEDTLER. N.p., n.d. Web. 2 September 2013.
  3. ^ http://www.hoovers.com © 2007, Hoover's, Inc., All Rights Reserved
  4. ^ Bayley, Caroline (13 April 2011). "Staedtler and Faber-Castell's Productive Pencil Rivalry". BBS News. Retrieved 15 March 2012. 
  5. ^ Staedtler products
  6. ^ Announcement of 2008 Red Dot Award
  7. ^ 2009 Bio Composite of the Year Award
  8. ^ 2009 Design Plus Award Wopex
  9. ^ Staedtler Announcement of 2009 Red Dot Award
  10. ^ 2011 Red Dot Award Triplus Pens

External links[edit]