Staedtler
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| Type | Private |
|---|---|
| Industry | Stationery |
| Founded | October 3, 1835 |
| Founder(s) | J.S. Staedtler |
| Headquarters | Nuremberg, Germany |
| Area served | Worldwide |
| Key people | Axel Marx (Managing Director) |
| Products | Technical drawing instruments |
| Employees | 3,000 |
| Website | www.staedtler.com |
Staedtler Mars GmbH & Co. KG is a German fine writing instruments company and one of the world's leading manufacturers and suppliers of writing, artist, and engineering drawing instruments. The firm was founded by J.S. Staedtler in 1835 and produces a large variety of writing instruments, including drafting pencils, leadholders, professional pens, and standard wooden pencils.[1] It also produces plastic erasers, rulers, masterbows, and other drawing/writing accessories. Staedtler has over 20 global subsidiaries and seven manufacturing facilities.[2] For example, although Staedtler is a "German" company, some of its products are made in Japan. Its "Noris" line of pencils is extremely common in British schools.
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[edit] History
The roots of the name Staedtler can be traced back to 1662, the year in which first references to Friedrich Staedtler as a pencil-making craftsman were made in the city annals. On 3rd October 1835, J.S. Staedtler received permission from the municipal council to produce blacklead, red chalk and pastel pencils in his industrial plant. In 1866, the company had 54 employees and produced 15,000 gross (2,160,000 pencils) per year.
Between 1900 and 1901 Mars and Noris brands were created. In 1922 the USA subsidiary (located in New York) was established, which was followed by the Japan subsidiary four years later. In 1937 the name was changed to Mars Pencil and Fountain Pen Factory and product range expanded to include mechanical writing instruments. In 1949 began the production of ballpoint pens, which began to be widely used instead of fountain pens (although Staedtler still produces this kind of pen nowadays).
In 1950 leadholders (or mechanical pencils) began to be manufactured, being the first pencils made out of wood. Four years later, "Lumocolor" brand is registered. This brand have been used to design the wide line of Staedtler markers. In 1962 Technical pens began to be produced.
As from 2010, FIMO, MALI, Aquasoft and further brands are being marketed under the Staedtler brand.
[edit] Products
The following chart contains all the Staedtler product lines. [3]
| Category | Range of products |
|---|---|
| Markers | Permanent and non-permanent markers, refill stations, refill inks |
| Clay | Polymer clay, industrial clay, accessories |
| Pens | Fountain pens, ballpoint pens, rollerball pens, digital pens, technical pens |
| Pencils | Pencils, mechanical pencils, erasers, sharpeners |
| Accessories | Compasses, drawing boards, lettering and circle stencils (templates), rulers, squares, glue sticks, scissors, |
| Art and Craft | Oil pastels, chalks |
[edit] References
- ^ http://www.staedtler.com Staedtler Mars GmbH & Co. KG (2007)
- ^ http://www.hoovers.com © 2007, Hoover's, Inc., All Rights Reserved
- ^ Staedtler products
[edit] External links
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