Stand Up to Cancer
Stand Up to Cancer (SU2C) is a charitable program of the Entertainment Industry Foundation (EIF). SU2C aims to raise significant funds for translational cancer research through online and televised efforts. Central to the program is a telethon that was televised by three major broadcast networks (ABC, NBC, CBS) in over 170 countries on September 5, 2008. SU2C raised over $100 million after that evening's broadcast.
Stand up to Cancer started in fall 2007, by a group of women who had been affected by cancer. The group believe by merging the recourse of the media and entertainment industries into a single operation their would be able to fight against this disease, in more profound way. 
Stand Up To Cancer was formally launched on May 27, 2008. Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren. All current members of the CFA were co-producers of the 2012 televised special. The late co-founder Laura Ziskin executive produced both the September 5, 2008 and September 10, 2010 broadcasts. SU2C was formally launched on May 27, 2008. Sung Poblete, Ph.D., R.N., has served as SU2C’s president and CEO since 2011. In the United Kingdom, Channel 4, along with Cancer Research UK, launched its own version of Stand Up to Cancer in October 2012 and again in 2014.
In Canada, the 2014 telethon aired September 5, 2014 in simultaneous substitution (in many areas) with the American telethon, simultaneously on English language networks CBC Television, City, CTV and Global, as well as CHCH-DT in Hamilton, Ontario, CHEK-DT Victoria, British Columbia, and specialty channels TLN, Fight Network, Gusto TV, AMI-TV and the Hollywood Suite channels. The Canadian broadcast of the telethon benefits EIF Canada, the Canadian arm of the Entertainment Industry Foundation, with all donations benefiting cancer research in Canada.
The Stand Up to Cancer initiative aims to raise awareness and bring about an understanding that everyone is connected by cancer. The stat used most often by SU2C is from the American Cancer Society: one out of every two men and one out of every three women will be diagnosed with cancer in their lifetime, meaning everyone is affected in some way, or will be.
The campaign has featured televised moments during World Series baseball games where fans literally "stand up to cancer" by rising and holding signs inscribed with the names of friends and loved ones who have struggled with the disease.
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Four telethons have been broadcast in USA and are made available to more than 190 countries. To date, more than $261 million has been pledged to support SU2C’s innovative cancer research programs.
The first Stand Up to Cancer was held on September 5, 2008, raising over $100 million.
The second was held on 10 September 2010.
The third was held on 7 September 2012.
The telethon was broadcast, as before, on ABC, CBS, and NBC. This time, however, Fox, Ion Television, ABC Family, E!, VH1, Bravo, Audience Network, TNT, Oxygen, LMN, The Cooking Channel, ESPN News, MLB Network, FX Movie Channel, Pivot, National Geographic Channel, HBO, HBO Latino, Showtime, Starz, Encore, Epix, and Logo TV joined in the broadcast.
On 19 October 2012, the Channel 4 network in the United Kingdom aired their first telethon for Stand Up to Cancer hosted by Davina McCall and Alan Carr along with Dr. Christian Jessen. A second telethon was broadcast on 17 October 2014, again hosted by McCall and Carr along with Dr. Jessen.
Listed as partners, known SU2C corporate, private and foundation donors include:
- American Cancer Society
- The Anneberg Foundation
- Bloomberg Philathropies
- Bristol-Myers Squibb
- Cancer Treatment Centers of America
- CVS Health
- The Dream Fund
- Fifth Third Bank
- Fox Family Cancer Research Trust
- International Development Bank
- Kay Unger
- Lee jeans
- Major League Baseball
- Milken Family Foundation
- Prostate Cancer Foundation
- Room Key
- Saks Fifth Avenue
- Sean Parker Foundation
- The Safeway Foundation
- Sidney Kimmel - Foundation For Cancer Research
- Steve Tisch
- Stonyfield Farm
- Lew Wolff
- The Lauren Ziskin Family Trust
- "Stand Up To Cancer". Channel 4. Retrieved 26 September 2012.
- ACS Cancer Facts and Figures 2008. Retrieved on 27 May 2008.
- "MLB stands up to cancer during Game 4 of Series". Major League Baseball. Retrieved 17 October 2014.