Standard (1912 automobile)
Produced by the Standard Steel Car Company, in a new factory claimed to have cost $2 million, the first cars used a six-cylinder engine but from 1916 the company was among the first to offer a V-8 engine. This was rated at 29 hp with a capacity of 4.6 litres and was joined by a 34 hp unit in 1917. In 1918 both engines were replaced by a larger V-8 of 80 hp with a swept volume of 5217 cc. The company slogan was "Monarch of the Mountains" and all cars were tested on a 25-mile (40 km) route before delivery.
In 1923 a smaller four-cylinder car was announced, but this never reached the market, and by the end of the year all car making ceased. It is estimated that total production exceeded 14,000.
- David Burgess Wise, The New Illustrated Encyclopedia of Automobiles.