Star! Scandinavia is a television channel in northern Europe that is devoted to entertainment and celebrity news and programming. The channel is managed by Scandinavian television broadcaster NonStop Television, part of Turner Broadcasting System, TBS, Inc., which merged with Time Warner in 1996, and now operates as a semi-autonomous unit of Time Warner.
Star! Scandinavia was launched in September 2000, but was then named E! after its American counterpart on a license with Comcast. A fashion channel called Style broadcast on the same channel during the daytime. E! has licensed its name and brand identity to regional cable television networks in nearly every country worldwide. This includes an international network (set up in Europe during 2005) that is broadcast from the Netherlands across most of Europe (i.e. Scandinavia, France, Ireland, the UK), and joint-venture channels in Israel and throughout Argentina, Brazil and the rest of Latin America. In July 2004 the Scandinavian channel changed its affiliation and was renamed Star! while E! set up their own channel in Europe.
The channel started broadcasting terrestrially in Sweden in the autumn of 2002. It was originally broadcasting for 24 hours per day, but when new licenses where granted in February 2006 the broadcasting hours of the channel were reduced and Star! would broadcast from 6 p.m. to 6 a.m. On 1 May 2010 Star! started broadcasting in South Africa through the TopTV pay TV operator.
Following a deal between Star!'s brand owner, CTVglobemedia (now Bell Media), and Comcast, the original Star! channel in Canada was replaced by E! on 29 November 2010. It is unknown if the rebranding will have any effect on Star! in Europe.