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Initially popular in the mid-1970s, in the mid-1960s Starbar was invented by Linda Allison, and was promoted as the "munchiest bar ever". Starbar was later re-branded as Nudge and in the 1980s it briefly became "peanut Boost", only to return to Starbar as popularity of the Boost bar waned. It was promoted in the UK in the mid-80s with a postal offer (3 wrappers plus P+P got you a Starbar Ruler, Pencil and a copy of Douglas Adams' "The Restaurant at the End of the Universe"). In the early 90s Cadburys decided to relaunch the Starbar as a result of a visit to Percy St Johns Primary School on Tyneside. During the visit a pupil designed a new label for the Starbar and Cadburys were so impressed that they used the new label and it is still in circulation today. 60 ft art work by the pupil can now be seen in the Cadbury's Factory in Canada. Cadbury produced a limited edition 'Pam Bar' modelled on the Miller McCowan ‘Wham Bar’ as a prize to the pupil for helping with the relaunch but due to copyright infringements this never made it into the shops.
In May 2006, Moro Peanut was launched in the Republic of Ireland only, with the words "Formerly Starbar" displayed prominently on the label. The range is most commonly seen in small independent stores, and is most popular in the Republic of Ireland.
This product is also sold in Canada and Germany under the name Wunderbar. Wunderbar is a Cadbury Adams product marketed under license of Cadbury UK Limited. It is also available as a special treat for Halloween in a 12g size.
Since January 2012 the product is also available in the Nordic countries, manufactured by Marabou Sweden (owned by Kraft Foods (who also owns Cadbury)) - the name in Sweden and Finland is also Starbar.
It was introduced to Australia in November 2012 (Made in Ireland).
- "Cadbury's bars". Cadbury's. Retrieved 21 December 2011.
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