The network's stations are aimed at the under 35's section of the market, playing Top 40 and popular music. For most stations, the only local program heard on these stations is the breakfast programme, all other programming is networked from the Gold Coast Media Center and Albury, with some programming coming from the Southern Cross Austereo's metropolitan stations FOX FM in Melbourne and 2DAY FM in Sydney.
National News is networked from Albury, Monday to Friday and from the Gold Coast, Saturdays and Sundays.
In 2007, Star FM changed its major positioning statement from "Todays Best Music" to "Your HIT Music Station". The positioning statement was changed again in June 2011 to "Your #1 HIT Music Station" and following the Southern Cross Media/Austereo merger has become "Fresh & First" in 2013.