The revamped logo of Star Jalsha
|Launched||September 8, 2008|
|Owned by||21st Century Fox|
|Headquarters||Kolkata, West Bengal, India|
|Sister channel(s)||STAR Sports
Fox Movies Premium
STAR Sports 2
|Tata Sky (India)||Channel 842|
|Dish TV (India)||Channel 843|
|Sun Direct TV (India)||Channel 127|
|Airtel Digital TV (India)||Channel 545|
|Sky (UK & Ireland)||Channel 808|
|UCS (Bangladesh)||Channel 58|
|SkyCable (Philippines)||Channel TBA|
|Destiny Cable (Philippines)||Channel TBA|
|mio TV (Singapore)||Coming soon|
|TalkTalk Plus TV(UK)||Channel 445|
Star Jalsha (Bengali: স্টার জলসা), is India's leading Bengali General Entertainment channel by STAR TV and Fox International Channels networks.The channel, launched on September 8, 2008 offers an array of programs in different genres with its brand philosophy being "Cholo Paltai" (Lets change). After being the numero uno Bengali channel for the last three years, Star Jalsha recently had a brand makeover on 17 June 2012 with a new logo and packaging. The channel has time and again proved to be the ultimate destination for Bengali entertainment with differentiated programming and premieres of latest Bengali movies.
The Jalsha difference
The channel was launched with its brand philosophy "Cholo Paltai" (Lets Change) and it telecasted shows with fresh storylines, talented actors and soulful music. The channel was an instant hit with the youth for its refreshing look and feel and slowly became a brand of class and excellence in West Bengal. A music video (Cholo Paltai... aaj jalsha shuru notun bangalir) composed by Pritam was used to launch the channel which was a first for any Bengali channel. The initial line up of shows during the inaugural month were a mix of soap operas, romantic shows, chat shows, mythological shows, suspense thrillers and latest Tollywood movies. The channel was launched with grandeur. All the shows telecasted on the channel were made with a bigger budget, big sets which made it a class apart from its competitors. Veteran actor Victor Banerjee made his Bengali television debut with the serial Bandhan. Leading Bengali film production company Shree Venkatesh Films, for the first time, produced shows for the channel. Star Jalsha roped in National Award Winning film director Rituparno Ghosh to host a celebrity chat show called Ghosh and Company. The channel since its launch has produced some of the best television serials which gave a new meaning to Bengali entertainment.Some of its most popular shows include the romantic drama Ekhane Aakash Neel, mythological drama Durga, family drama Ogo Bodhu Sundori and Bou Kotha Kou, musical Gaaner Opare which was made to commemorate the 150 birth anniversary of Rabindranath Tagore among others.
The channel recently went in for a brand makeover after three years with a new logo along with new shows and movies. The announcement for the same was made through a one day fictionalized event called Cholo Paltai(Let's change). After the revamp,the channel has not only got a new logo but also a brand new look, montage and packaging. The channel is expected to implement changes in the current storyline of its existing shows to keep up with its brand image. It is also launching new shows like Aanchol, based on the life of weavers in Bengal and Care Kori Naa a college based love story along with the world TC premiere of the hit Bengali movie, 100% Love featuring– Jeet and Koel Mallick). The channel has also got a brand new website, fan pages on Facebook, YouTube and Twitter.
The list of shows currently running on Star Jalsha are:-
|Mouchak||March 25, 2013 onwards (Mon-Sat 5:30pm)|
|Bodhu Baran||Feb 27, 2013 onwards (Mon-Sat 6:00 pm)|
|Ishti Kutum||Oct 24, 2011 onwards (Mon-Sat 6:30 pm)|
|Bondhu Kon Aalo Laglo Chokhe||Jan 16, 2012 onwards (Mon-Sat 7:00 pm)|
|@Bhalobasha.com||May 31, 2010 onwards(Mon-Sat 7:30 pm)|
|Maa||Oct 19, 2009 onwards (Mon-Sat 8:00 pm)||Sreetoma Bhattacharya as Jhilik, Tithi Bose as Pori,
Mohua Halder as Pratima Mukherjee, Aparajita Addya as Pratima Raichaudhary
|Bojhena Se Bojhena||November 4, 2013 onwards (Mon-Sat 8:30 pm)||Pakhi, Aranya|
|Aanchal' '||June 18, 2012 onwards (Mon-Sat 9:00 pm)|
|Jal Nupur||Jan 21, 2013 onwards(Mon-Sat 9:30 pm)||Kajol, Neel|
|Tomay Amay Mile||March 11 2013 onwards (Mon-Sat 10:00 pm)||Ushoshi|
|Sokhi||Feb 11, 2013 onwards (Mon-Sat 10:30 pm)|
The channel telecasts latest Bengali movies every Sunday. It has premiered some of the biggest and the best movies from Tollywood like Royal Bengal Rohosyo, Iti Mrinalini, Rang Milanti, Baishe Srabon among others. The latest movies are shown under the World TV Premiere property of the channel. The channel recently premiered the Hindi superhit movie, Kahaani, a first for any Bengali channel. Recent Movie Television Premieres include the superhit 100% Love and Le Halua Le.
Inspired by the success of Star Jalsha, Star network launched a 24-hour movie channel in December, 2012. The first film to be telecast in this channel was Awara. Dev became the brand ambassador of this channel.
The channel has also organized events and programs for special occasions in West Bengal. The channel telecasts a special show for Mahalaya every year. Last year, the channel roped in one of the biggest Bengali heroines Koel Mallick to portray the role of Durga in Durga Durgotinashini, the Mahalaya special program. The channel also hosts its annual in house award function called Star Jalsha Poribaar Awards, the Bengali version of STAR Parivaar Awards and the Star Jalsha Entertainment Awards which awards the best in Bengali movie, television and music.
Programs formerly broadcast by Star Jalsha
Some of the programs formerly broadcast by the channel were:-
- Sedin dujone
- Shidur Khela
- Tare Aami Chokhe Dekhini
- Dhonni Meye
- Bou Kotha Kou
- Ekhane Aakash Neel
- Ogo Bodhu Sundori
- Gaaner Opare
- Icche Dana
- Ghosh and Company
- Royal Bengal Superstar
- 1000 Ghanta
- Neer Bhanga Jhor
- Roilo Ferar Nimontron
- I Laugh You
- You Laugh Me
- Enjoy Guru
- Mukhosh Manush
- Konye Tui Megastar
- Suker ghore Star
- Amar Ghare Star
- Star Studio
- Tomake Chai
- Megher Palok
- Koti Takar Baji
- tomar jonno
- bidhir bidhan
- Care Kori Na
- Tapur Tupur
- Ghore Pherar Gaan
- "Star Jalsa: No. 1 Bengali Entertainment Channel | Calcutta Music Blog". Calcuttaglobalchat.net. Retrieved 2012-07-08.
- "> Media, Advertising & Marketing Watch >Star Jalsha to wear a new 'Diamond Star' logo". Indiantelevision.com. 2008-09-08. Retrieved 2012-07-08.
- "Star Network to launch Jalsha Movies". Retrieved 16 December 2012.