Star Plus (United Kingdom & Ireland)
|Launched||21 February 1992 (as Star TV)
17 April 1996 (as Star Plus)
|Network||STAR TV (UK)|
|Owned by||News Corporation (STAR TV and Fox International Channels)|
|Picture format||576i (SDTV 16:9)
|Audience share||0.5% (June 2012, )|
|Slogan||Rishta Wahi, Soch Nayi (Same Relationship, New Way Of Thinking)|
|Broadcast area||United Kingdom, Ireland|
|Sister channel(s)||Star Life OK
|Sky||Channel 784 (SD/HD)
Channel 854 (SD)
|Virgin Media||Channel 803|
|Sky Go||Watch live (UK and Ireland only)|
STAR Plus is a Hindi language general entertainment television channel and the largest Asian Channel in the UK. Star Plus is owned by STAR TV UK whose head office is in London. The channel is part of the STAR TV network's bouquet of channels. Star Plus' programming primarily consists of family dramas and telefilms. This channel is also distributed to worldwide by Fox International Channels, subsidiary of News Corporation. The majority of programming on Star Plus UK is subtitled in English.
When it was first launched on 21 February 1992, Star Plus was an English-language television channel showing international content from the U.S., UK and Australia during an agreement between Star and Zee TV. However, after STAR (subsequently acquired by News Corporation) ended its relationship with Zee TV, Star Plus was transformed into a Hindi language channel, with STAR World (no longer available in the UK) becoming the network's English-language channel.
On 3 April 2010, following the Star Plus Parivaar Awards, Star Plus revealed its new logo. The new logo is a ruby-coloured star with the trademark swoosh in white and the name of the channel in a new font. The new colour is a key component of the channel. The new theme is "Rishta Wahi Soch Nayi" meaning the relationships are still the same but our thoughts are new.
Star Plus HD in the UK was set to launch by the end of 2011, however it was delayed until 5 July 2012. Rajan Singh, CEO of Star Europe and USA said over Twitter that the HD launch was be a key focus, with Star Gold HD being a possibility when the library is updated.
The launch of the HD simulcast feed has been marketed as being in time for the 13th IIFA Awards.
The majority of programming that airs on Star Plus follows the same schedule as its Indian counterpart and airs programs on the same day, with the time difference accounted for.
Star Plus in the UK is by far the strongest brand in the public eye. It often sponsors and telecasts Asian mela's such as the Leicester Mela as well as supporting Asian groups within universities. In 2012, Star Plus is a sponsor of the Leicester Mela and have also teamed up with the World Food Awards in London. Viewers can also meet their favourite stars now and then with Jigar and Rashi coming to the UK in July 2012.
- "Talent Hunt". The Day After. 18 December 2009. Retrieved 22 December 2009.[dead link]
- Star Plus UK goes widescreen - http://www.media247.co.uk/bizasia/star-plus-uk-goes-widescreen
- Star Plus UK to launch HD Channel - http://media247.co.uk/bizasia/newsarchive/2011/02/exclusive_star_5.php
- Star Plus HD UK Date Confirmed - http://www.media247.co.uk/bizasia/star-plus-hd-to-launch-in-july-in-uk
- Star Plus HD is Key Focus - https://twitter.com/rajansinghstar/status/207443454396084224
- Star UK to hold bollywood concert - http://www.media247.co.uk/bizasia/star-uk-to-hold-huge-bollywood-concert
- Star Plus is the UK's most popular Asian channel - http://uk.startv.com/?q=staruk-pages/about-us