Rabbit is Collective Soul's first release with a parent label since the group started its own independent El Music Group label in 2004. It also effectively marks their return to Atlantic Records, as that label purchased Roadrunner in 2006.
Rabbit includes two songs ("You" and "Understanding") that were written by all members in the band, a first for Collective Soul. According to the singer, guitarist and keyboard player Ed Roland: "I think it's the confidence that the other guys have gotten in their music skills and the songwriting and also, for lack of a better term, me letting go of my ego a little bit..."
The first single released from the album was "Staring Down", which was sent to radio stations on June 8, 2009, and was released on the iTunesStore on June 16, 2009. The second single, "Welcome All Again", was released on the iTunes Store on June 30, 2009, and was sent to radio stations on July 6, 2009.