Start is a breakfast cereal which has been produced by Kellogg's in the UK since the mid-1980s. Start has been promoted as a cereal designed for improving sports performance. It is made from wheat, corn and oats and a single bowlful is said to provide a third of a human's daily vitamin RDA. It is suitable for vegetarians but not for wheat allergy sufferers.
Product details [edit]
Vitamins and minerals:
- Carbohydrates - Starch (53g), Sugar (69g)
- Fat - 3.5g (Saturates 2)
- Fibre - 5g
- Sodium - 0.4g
- Vitamin B6 - 1.3mg
- Vitamin B12 - 0.63 µg
- Vitamin D - 3.2 µg
- Folic Acid - 250 µg
- Thiamin B1 - 0.9mg
- Riboflavin B2 - 1.0mg
- Niacin - 11.3mg
- Iron - 8.8mg
Advertising [edit]
The cereal has had a number of different advertising campaigns, with its most notable promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can".
External links [edit]
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