Start (cereal)

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Start is a breakfast cereal which has been produced by Kellogg's in the UK since the mid-1980s. Start has been promoted as a cereal designed for improving sports performance. It is made from wheat, corn and oats and a single bowlful is said to provide a third of a human's daily vitamin RDA. It is suitable for vegetarians but not for wheat allergy sufferers.

Product details[edit]

Vitamins and minerals:

  • Carbohydrates - Starch (53g), Sugar (69g)
  • Fat - 3.5g (Saturates 2)
  • Fibre - 5g
  • Sodium - 0.4g
  • Vitamin B6 - 1.3mg
  • Vitamin B12 - 0.63 µg
  • Vitamin D - 3.2 µg
  • Folic Acid - 250 µg
  • Thiamin B1 - 0.9mg
  • Riboflavin B2 - 1.0mg
  • Niacin - 11.3mg
  • Iron - 8.8mg

Advertising[edit]

The cereal has had a number of different advertising campaigns, with its most notable promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can".

External links[edit]