Status symbol

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A status symbol is a perceived visible, external denotation of one's social position and perceived indicator of economic or social status.[1] Many luxury goods are often considered status symbols. Status symbol is also a sociological term – as part of social and sociological symbolic interactionism – relating to how individuals and groups interact and interpret various cultural symbols.[2]

Status symbols by region and time[edit]

Social status is often associated with clothing and possessions. Compare the foreman with a horse and high hat with the inquilino in picture. Image from 19th century rural Chile
Military symbol of excellence
Galero hat, symbol of eccesiastical status

What is considered a status symbol will differ among countries and cultural regions, based on their economic and technological development. As with other symbols, status symbols may change in value or meaning over time. For example, before the invention of the printing press, possession of a large collection of books was considered a status symbol. In later centuries, books (and literacy) became more common among average citizens, so a private library became less-rarefied as a status symbol. Another common status symbol of the European medieval past was heraldry, a display of one's family name and history. In some past cultures of East Asia, pearls and jade were major status symbols, reserved exclusively for royalty.

Societal recognition[edit]

Status symbols also indicate the cultural values of a society or a subculture. For example, in a commercial society, having money or wealth and things that can be bought by wealth, such as cars, houses, or fine clothing, are considered status symbols. In a society that values honor or bravery, a battle scar would be more of a status symbol. In academic circles, a long list of publications and a securely tenured position at a prestigious university or research institute are a mark of high status. It has been speculated that the earliest foods to be domesticated were luxury feast foods used to cement one's place as a "rich person".[3]

A uniform symbolizes membership in an organization, and may display additional symbols of rank, specialty, tenure and other details of the wearer's status within the organization. A state decoration can show that the wearer has heroic or official status, and diverse visual markers of marital status are widely used.

Body modifications[edit]

The condition and appearance of one's body can be a status symbol. In times past, when most workers did physical labor outdoors under the sun and often had little food, being pale and fat was a status symbol, indicating wealth and prosperity (through having more than enough food and not having to do manual labor). Now that workers usually do less-physical work indoors and find little time for exercise, being tanned and thin is often a status symbol in modern cultures. Ancient Central American Maya cultures artificially induced crosseyedness and flattened the foreheads of high-born infants as a permanent, lifetime sign of noble status.[4] The Mayans also filed their teeth to sharp points to look fierce, or inset precious stones into their teeth as decoration.[4]

In modern society, plastic surgery, botox injections, breast implants, silicone injections, and more radical body modifications such as surgical rib removal are used in attempts to achieve a more desirable appearance. Multiple piercings, tattoos, and other body modifications are highly valued among certain subcultures in Western societies. In some contemporary cultures, gold or silver teeth are considered an appropriate display of wealth, and are preferred over less-visible natural-colored teeth.

Dieting to reduce excess body fat is widely practiced in Western society, while some traditional societies still value obesity. Development of muscles through exercise, previously disdained as a stigma of doing heavy manual labor, is now highly valued as a sign of personal achievement. Some groups, such as extreme bodybuilders and sumo wrestlers use special exercise and diet to "bulk up" into an impressive appearance.

Less-permanent body modifications are also popular, such as manicures and pedicures, artificial nails, colored contact lenses, and tooth whitening. Hair treatments, including hair coloring, "permanents", hair extensions, wigs, toupees, hair straightening, and hair curling are major industries. The use of cosmetics is widespread among women, and some men. Shaving of facial and body hair, sometimes in decorative patterns, is widely practiced by both sexes.

Material possessions[edit]

Mercedes-Benz luxury sedans are status symbols in many cultures.[5]

Possessions typically perceived as status symbols may include a mansion or penthouse apartment,[6] a trophy wife,[7] haute couture fashionable clothes,[8] jewelry,[9] or a luxury vehicle.[5] A sizeable collection of high-priced artworks or antiques may be displayed, sometimes in multiple seasonally occupied residences located around the world. Privately owned aircraft and luxury yachts are movable status symbols that can be taken from one glamorous location to another; the jet set refers to wealthy individuals who travel by private jet and frequent fashionable resorts.[10]

Status symbols are also used by persons of much more modest means. In the Soviet Union before the fall of the Berlin Wall, possession of American-style blue jeans or rock music recordings (even pirated or bootlegged copies) was an important status symbol among rebellious teenagers. In the 1990s, foreign cigarettes in China, where a pack of Marlboro could cost one day's salary for some workers, were seen as a status symbol.[11] Cellphone usage had been considered a status symbol (for example in Turkey in the early 1990s),[12] but is less distinctive today, because of the spread of inexpensive cellphones. Nonetheless Apple products such as iPod or iPhone are common status symbols among modern teenagers.[13][14]

A common type of modern status symbol is a prestigious branded item, whether apparel or other type of a good.[8] The brand name or logo is often prominently displayed, or featured as a graphic design element of decoration. Certain brands are so highly valued that cheap counterfeit goods or knockoff copies are purchased and displayed by those who do not want to pay for the genuine item.

See also[edit]

References[edit]

  1. ^ Cherrington, David J. (1994). Organizational Behavior. Allyn and Bacon. p. 384. ISBN 0-205-15550-2. 
  2. ^ The Three Sociological Paradigms, from The HCC-Southwest College, December 2008.
  3. ^ Hayden B 2003. Were luxury foods the first domesticates? Ethnoarchaeological perspectives from Southeast Asia. World Archaeology 34(3)
  4. ^ a b "Maya Culture". Guatemala: Cradle of the Mayan Civilization. authenticmaya.com. Retrieved 2012-04-13. 
  5. ^ a b Murray, Geoffrey (1994). Doing Business in China: The Last Great Market. China Library. ISBN 1-873410-28-X. 
  6. ^ Winter, Ian C. (1995). The Radical Home Owner. Taylor & Francis. p. 47. ISBN 2-88449-028-0. 
  7. ^ Hill, Marcia; Esther D. Rothblum (1996). Classism and Feminist Therapy: Counting Costs. Haworth Press. p. 79. ISBN 1-56024-801-7. 
  8. ^ a b Donna D. Heckler; Brian D. Till (10 October 2008). The Truth About Creating Brands People Love. FT Press. p. 23. ISBN 978-0-13-270118-1. Retrieved 10 September 2013. 
  9. ^ Rebecca Ross Russell (5 June 2010). Gender and Jewelry: A Feminist Analysis. Rebecca Ross Russell. p. 89. ISBN 978-1-4528-8253-6. Retrieved 10 September 2013. 
  10. ^ Merriam-Webster. Jet set. Accessed 2013-10-02.
  11. ^ J Brooks. American cigarettes have become a status symbol in smoke-saturated China. 1995.
  12. ^ Yusuf Ziya Özcan, Abdullah Koçak. Research Note: A Need or a Status Symbol? 2003
  13. ^ Alexander Greyling. Face your brand! The visual language of branding explained. Alex Greyling. p. 94. ISBN 978-0-620-44310-4. Retrieved 10 September 2013. 
  14. ^ Said Baaghil (9 January 2013). Glamour Globals: Trends Over Brands. iUniverse. p. 50. ISBN 978-1-4759-7167-5. Retrieved 10 September 2013.