Stealth startup

A stealth startup is a startup company that avoids public attention. This may be done to hide information from competitors, or — as part of a marketing strategy — to manage public image.

Stealth startups are actually well known in the venture capital (VC) community. However, it often takes one or two years for a company to develop a product and acquire market revenue and become visible enough to be noteworthy, and frequently, great startups enter buyout agreements and are typically acquired by larger corporations.