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Type ApS (Anpartsselskab): private limited company
Industry Computer hardware
Founded 2001
Founders Jacob Wolff-Petersen
Headquarters Copenhagen, Denmark
Key people Ehtisham Rabbani (CEO), Tino Soelberg (CTO), Jamie Kieffer (CMO)
Products Gaming peripherals and accessories: headsets, mice, keyboards, controllers, and gaming surfaces

SteelSeries is a Danish manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, and gaming surfaces.


SteelSeries was founded in 2001 by Jacob Wolff-Petersen.[1] The company's original name was Soft Trading, and it was changed to SteelSeries in 2007.[2] Soft Trading made the IceMat and SteelPad mouse mats, the latter of which influenced the company's eventual name change. In 2008, SteelSeries acquired Ideazon, a North American-based developer and manufacturer of gaming peripherals.[3][4]

In 2012, SteelSeries received investments from U.S.-based private equity firm, Catterton Partners, and Chinese-based private equity firm, ClearVue Partners, of undisclosed amounts.[5]

Team and player sponsorships[edit]

SteelSeries supports a number of electronic sports individuals and teams through sponsorships and community support.[6][7] Sponsored teams include Major League Gaming and Natus Vincere, among others.[7][8] Past sponsorship include Manuel Schenkhuizen and Tsquared in 2011.[6][9]


SteelSeries are partnered with Blizzard Entertainment,[10] Electronic Arts,[11] Gunnar Optiks,[12] and Valve Corporation.[13]


  1. ^ How to bootstrap from zero to 50 million $: SteelSeries founder Jacob Wolff-Petersen. (Interview). Retrieved 2014-10-03. 
  2. ^ "Soft Trading ApS Changes Name To SteelSeries ApS" (Press release). Retrieved 2014-10-03. 
  3. ^ "Gaming Accessories Industry Just Got Better, as SteelSeries Acquires Ideazon Inc. in an Asset Transaction" (Press release). 2008-07-29. Retrieved 2013-12-05. 
  4. ^ Coldewey, Devin (2008-07-29). "Steelseries acquires Ideazon; bigger, better accessories forthcoming". TechCrunch. Retrieved 2013-12-05. 
  5. ^ "ClearVue Partners Completes Investment in SteelSeries" (Press release). 2012-09-01. Retrieved 2014-10-03. 
  6. ^ a b "SteelSeries Announces Exclusive Sponsorship of Professional Gamer, Manuel Grubby Schenkhuizen" (Press release). Reuters. 2011-04-02. Retrieved 2013-12-05. 
  7. ^ a b "Steelseries And Major League Gaming Announce Partnership And Collaboration" (Press release). Gamasutra. Retrieved 2013-12-05. 
  8. ^ "SteelSeries and Team Natus Vincere Introduce the Sensei [RAW] Na'Vi Edition" (Press release). 2013-09-23. Retrieved 2014-03-04. 
  9. ^ "SteelSeries Announces Sponsorship of Professional Halo 3 Player, Tom `Tsquared` Taylor" (Press release). Reuters. 2011-10-14. Retrieved 2014-03-04. 
  10. ^ "Steelseries Prepares Players For The Launch Of Blizzard Entertainment'S Starcraft® Ii: Wings Of Libe" (Press release). 2010-06-24. Retrieved 2013-12-05. 
  11. ^ "SteelSeries and EA Introduce iOS and Android Headset for Real Racing 3" (Press release). Retrieved 2014-03-04. 
  12. ^ "SteelSeries GUNNAR Optiks Desmo Review". VGRevolution. Retrieved 2013-12-05. 
  13. ^ "SteelSeries and Valve® Corporation Introduce the SteelSeries QcK+ DotA 2 Edition" (Press release). Retrieved 2013-12-05. 

External links[edit]