Steel Reserve

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Steel Reserve
Manufacturer SABMiller
Alcohol by volume 6.0-8.1
Style Malt Liquor

Steel Reserve is an American lager brand owned and produced by Steel Brewing Company, which is owned by Miller.[1] The drink comes in "Black" and "Silver" varieties, also known as "Triple Export Malt Liquor" and "High Gravity Lager", respectively. It is noted for its high alcohol content (typically 8.1% ABV) and low price.

General[edit]

Steel Reserve is sold in 40 US fl oz (1.2 l) bottles. It also is distributed in 24 US fl oz (710 ml) cans, 22 US fl oz (650 ml) bottles, 16 US fl oz (470 ml) cans in packs of four or six, and 12 US fl oz (350 ml) cans in packs of six or twelve.

Steel Reserve labels are emblazoned with a stylized "211". The packaging once proclaimed that the beverage was brewed for 28 days. However, the brewer has replaced the "28 days" stamp on the label with an "S/R."

Availability[edit]

The 40-ounce, 8.1% ABV variety is most widely available. In some states, including Louisiana, Mississippi, Arkansas, Tennessee, and Vermont, the beverage is sold at a diluted 6.0% ABV in accordance with state law. Steel Reserve 8.1% ABV is now available in Alabama, Arizona, Connecticut, Florida, Georgia, Iowa, Illinois, Kentucky, Massachusetts, Michigan, Minnesota, Montana HG & also Berry Flavor (as of 2/2014), New Hampshire, New Jersey, New York, Virginia, West Virginia, Florida & Texas. Although the "High Gravity Lager" is more widely available than the "Triple Export Malt Liquor", it has yet to find availability in all 50 US states.

Accolades[edit]

In 2012, Steel Reserve received the Gold medal in the category of 'American-Style Premium Lager or Specialty Lager' at the World Beer Cup.[2]

Competitor response[edit]

Anheuser-Busch also adopted the "High Gravity" nomenclature, referring to the term specific gravity, a measurement used to quantify the sugars available to produce alcohol in a fermented beverage, which may give an indication of alcohol content, and released Hurricane High Gravity Lager with the same alcohol content, container sizes, and similar price point.

Advertising[edit]

Reverend Horton Heat and the Ramones[3] were commissioned to release several radio jingles for the beverage in the 1990s.

References[edit]

See also[edit]

External links[edit]