Sterling (cigarette)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Product type Cigarette
Produced by Gallaher Group of Japan Tobacco
Introduced 2006

Sterling are a British cigarette brand owned by parent company the Gallaher Group, which became a subsidiary of Japan Tobacco in 2007.[1]


Sterling officially launched in the United Kingdom in 2006.[1] Sterling is the largest selling cheap brand in the UK and is the 8th biggest selling brand of cigarettes in the UK.[1] According to data from AC Nielsen, Sterling has a 44% share and has retail sales of an excess of £261million.[1] They are available in three different colours, red, blue (smooth) and green (menthol). Sterling cigarettes are also available in Superking size.


  1. ^ a b c d "Sterling takes 44% of "cheapest" cigarettes sector". 03-07-07. Retrieved 2009-05-24.