Steve Jobs (book)
|Original title||iSteve: The Book of Jobs|
|Cover artist||Albert Watson|
|Publisher||Simon & Schuster (U.S.)|
|Publication date||October 24, 2011|
|Media type||E-book, Print (Hardback and Paperback), and Audiobook|
Steve Jobs is the authorized biography of Steve Jobs. The biography was written at the request of Jobs by Walter Isaacson, a former executive at CNN and Time who has written best-selling biographies of Benjamin Franklin and Albert Einstein.
Based on more than forty interviews with Jobs conducted over two years—in addition to interviews with more than one hundred family members, friends, adversaries, competitors, and colleagues—Isaacson was given "unprecedented" access to Jobs's life. Jobs is said to have encouraged the people interviewed to speak honestly. Although Jobs cooperated with the book, he asked for no control over its content other than the book's cover, and waived the right to read it before it was published.
When the photograph was taken, he said he insisted on having a three hour period to set up his equipment, adding that he wanted to make "[every shoot] as greased lightning fast as possible for the [subject]." When Jobs arrived he didn't immediately look at Watson, but instead at the equipment, focusing on Watson's 4×5 camera before saying "Wow, you're shooting film."
If you look at that shot, you can see the intensity. It was my intention that by looking at him, that you knew this guy was smart. I heard later that it was his favorite photograph of all time.
Jobs gave Watson an hour longer than he had given most photographers for a portrait session. Watson reportedly instructed Jobs to make "95 percent, almost 100 percent of eye contact with the camera," and to "think about the next project you have on the table," in addition to thinking about instances when people have challenged him.
The back cover uses another photographic portrait of Jobs taken in his living room in Woodside, California in February 1984 by Norman Seeff. In a Behind the Cover article published by Time magazine, Seeff recalls him and Jobs "just sitting" on his living room floor, talking about "creativity and everyday stuff," when Jobs left the room and returned with a Macintosh 128K (the original Macintosh computer). Jobs "[plopped] down" in the lotus position holding the computer in his lap when Seeff took the photograph.
We did do a few more shots later on, and he even did a few yoga poses—he lifted his leg and put it over his shoulder—and I just thought we were two guys hanging out, chatting away, and enjoying the relationship. It wasn't like there was a conceptualization here—this was completely off the cuff, spontaneity that we never thought would become an iconic image.
The book's working title, iSteve: The Book of Jobs, was chosen by publisher Simon & Schuster's publicity department. Although author Walter Isaacson was "never quite sure about it", his wife and daughter reportedly were. However, they thought it was "too cutesy" and so Isaacson persuaded the publisher to change the title to something "simpler and more elegant."
The title Steve Jobs was allegedly chosen to reflect Jobs' "minimalist" style and to emphasise the biography's authenticity, further differentiating it from unauthorized publications, such as iCon Steve Jobs: The Greatest Second Act in the History of Business by Jeffrey Young.
Proposals for the book to be adapted into a feature-length biographical film were announced a few days after Jobs's death. Sony Pictures acquired the rights to the book from author Walter Isaacson. The film is being adapted by Aaron Sorkin and will be based on his own research in addition to or rather than the biography.
To commemorate Jobs's life after his death on October 5, 2011, Time published a commemorative issue for Jobs on October 8, 2011. The issue's cover featured a portrait of Jobs, taken by Norman Seeff, in which he is sitting in the lotus position holding the original Macintosh computer, which was published in Rolling Stone in January 1984 and is featured on the back cover of Steve Jobs. The issue marked the eighth time Jobs has been featured on the cover of Time. The issue included a photographic essay by Diana Walker, a retrospective on Apple by Harry McCracken and Lev Grossman, and a six-page essay by Walter Isaacson. Isaacson's essay served as a preview of Steve Jobs and described Jobs pitching the book to him.
Bloomberg Businessweek also released a commemorative issue of its magazine commemorating the life of Jobs. The cover of the magazine features Apple-like simplicity, with a black-and-white, up close photo of Jobs and his years of birth and death. In tribute to Jobs's minimalist style, the issue was published without advertisements. It featured extensive essays by Steve Jurvetson, John Sculley, Sean Wisely, William Gibson, and Walter Isaacson. Isaacson's essay served as a preview of Steve Jobs.
Awards and honors
- 2012 Financial Times and Goldman Sachs Business Book of the Year Award, shortlist 
- 2011 New York Times bestseller
- 2011 Christian Science Monitor Best Book, nonfiction
- 2011 Time Magazine's Best Books of the Year
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