Steve Karmen

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Steve Karmen (born January 31, 1937) is an American composer, most famous for several jingles. Among his better known works are the New York State song, "I Love New York", the jingle Here Comes the King, the Exxon Song[which?] (1976), and Wrigley Spearmint Gum / Carry The Big Fresh Flavor (1973). He also composed several music scores for motion pictures during the 1960s, and performed briefly as a Calypso singer, achieving some recognition in Trinidad during that time. Karmen is the recipient of 16 Clio Awards.

Life and career[edit]

Karmen was born in the Bronx, New York. Steve was unique among jingle writers. Unlike other composers, who were paid a flat price for their jingles, Steve was the only one of his peers to receive royalties every time one of his jingles was performed on TV or Radio. His informal industry title "The King of Jingles" may have been given to him because of this extraordinary business ability to retain publishing rights.

He was born into a conservative family. His father was from Russia. Karmen grew up with Bobby Darin, and played with him in a band in the 1950s. They met while they were at the Bronx High School of Science.[1] He played saxophone and guitar.[2]

His wife died of colon cancer in 1973.[2] He is the father of three daughters.

As of 2007, he lives in Westchester, New York.[3]

List of Jingles[edit]

This list of jingles by Karmen only includes those composed from 1968 to the beginning of 1980. (Karmen, 1980).[4]

1968[edit]

1969[edit]

1970[edit]

  • Chrysler Plymouth Comin' Thru
  • The More You Know, The More You'll Want Delco
  • Budweiser Beer / When You Say Budweiser, You've Said It All
  • Falstaff Brewing Company / Falstaff Beer, For Guys Who Like It[5]

1971[edit]

1972[edit]

  • General Tires / Sooner Or Later You'll Own Generals
  • Budweiser Malt Liquor / The First Malt Liquor Good Enough To Be Called Budweiser
  • Colt .45 Malt Liquor / A Completely Unique Experience
  • Colt .45 Malt Liquor / You'll Be Sorry For All The Time You Wasted
  • Fresca / Tastes Like A Soft Drink
  • R.C. Cola / It's Right For You
  • Doublemint Gum / Doublemint Will Do It
  • Hush Puppies Are Dumb

1973[edit]

1974[edit]

  • Cadillac - A Standard For The World
  • Michelin Tires / We Made It First, We Make It Last
  • Wrigley's Spearmint Gum / You'll Like The Big, Long-Lasting Flavor
  • Buc-Wheats Cereals / Feelin' Like A Million Bucks
  • Northwest Orient Airlines / We Give You Half The World
  • Trans World Airlines / A Taste Of Europe—Trans World Service
  • Dial Soap / Aren't You Glad You Use Dial
  • Purina Cat Food / Purina In The Little Blue Can
  • Scholl's Sandals / The Comfortable Life
  • Michelob Beer / Weekends Were Made For Michelob

1975[edit]

  • Farrell's Ice Cream Parlors / Farrell's Is Fabulous Fun
  • Burry's Cookies / The Burry's Blues
  • The Detroit News / You Haven't Read The Paper Until You've Read The News
  • Great Adventure Amusement Park (now Six Flags Great Adventure) / The Greatest Day In Your Life

1976[edit]

1977[edit]

  • Anheuser Busch Natural Light [beer] / Take A Natural Break
  • Michelob Beer / Weekend Pops (instrumental) - based upon "Weekends Were Made For Michelob"
  • Jack in the Box [restaurants] / Ji-Ji-Jack, Ji-Ji-Jack—Jack In The Box
  • Tic Tac / It's Time For A Tic Tac
  • (Hershey Is) The Great American Chocolate Bar
  • New York State Tourism / I Love New York

1978[edit]

  • Michelob Light / Good Taste Runs In The Family
  • Beneficial Finance / That's What It's All About

1979[edit]

  • Ford, That's Incredible!
  • Sunoco Is Making Every Drop Count
  • Braniff International Airways / We Better Be Better

1980[edit]

Bibliography[edit]

References[edit]

  1. ^ Me and Bobby D. Books.google.com. Retrieved 2011-12-25. 
  2. ^ a b "Me and Bobby D: A Memoir -Interview with Author Steve Karmen by Jordon Rich - BobbyDarin.net/BobbyDarin.com". Bobbydarin.com. Retrieved 2011-12-25. 
  3. ^ "Steve Karmen - Me and Bobby D. - Book". Stagepass.com. Retrieved 2011-12-25. 
  4. ^ "Jingle Sheet Music Folio Books". Classicthemes.com. Retrieved 2011-12-25. 
  5. ^ [1][dead link]

External links[edit]