Steve Lacy (businessman)

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Stephen M. Lacy
Born Shawnee Mission, Kansas
Occupation CEO, Meredith Corporation
Spouse(s) Cathy Lacy
Website
Corporate bio at meredith.com

Stephen M. Lacy is an American magazine and media company executive. He is President and CEO of Meredith Corporation, a publicly traded publishing, broadcasting and interactive media firm based in Des Moines, Iowa.

Personal life[edit]

Lacy was born in Shawnee Mission, Kansas, and earned his bachelors and masters degrees in accounting from Kansas State University. At Kansas State, Lacy became a member of Sigma Alpha Epsilon, a social fraternity. He lives in Des Moines with wife Cathy, nearby the Iowa Delta chapter of SAE. They have a son, Paul, and daughter, Mary.

Meredith Corporation[edit]

Lacy joined Meredith in 1998 as CFO, before moving on to successive positions as division presidents of Interactive and Integrated Marketing and the Meredith Publishing Group. Lacy was named COO in 2004 and served as interim president of the Meredith Broadcasting Group from 2004 to 2005.

He took over as CEO from retiring president Bill Kerr on July 1, 2006, and has continued expanding Meredith's interactive division, overseeing the acquisition of four online media agencies, including Los Angeles-based design firm O'Grady Meyers and Washington, D.C.-based New Media Strategies.[1]

Under Lacy's supervision, Publishers Information Bureau-measured ad revenues for Better Homes & Gardens increased by nearly $100 million since 2002, described by the industry as "amazing for a 'mature' magazine." Lacy also drew praise for his December 2002 acquisition of the American Baby Group from Primedia, opening up Meredith's access to moms, a magazine demographic key to Meredith's "family friendly" image.[2] In 2003, Advertising Age selected Lacy as its Publishing Executive of the Year at its annual conference.[3]

Boards and chairmanships[edit]

Lacy is current chairman of the Direct Marketing Association and the Greater Des Moines Partnership.[4] He also serves on the boards of the Magazine Publishers of America, the Advertising Council, Kansas State University Foundation, and on the Iowa chapters of the United Way, American Red Cross and Big Brothers Big Sisters.[5]

References[edit]

  1. ^ Kaye, Kate. "Meredith Pushes Family-Focused Web Video and Ad Opportunities", Clickz, June 20, 2007.
  2. ^ MIN: Media Industry Newsletter. May 17, 2004
  3. ^ "Meredith's Steve Lacy Ad Age's Publishing Executive of the Year", Advertising Age, October 20, 2003.
  4. ^ Hicks, Lynn and Elbert, David. "Lacy agrees to two-year D.M. Partnership gig", Des Moines Register , January 15, 2008.
  5. ^ Johnson, Patt. "Meredith plans more powerful Web presence", Des Moines Register , July 2, 2006.

External links[edit]