Steve Stoute

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Steve Stoute
Occupation CEO/Founder, Translation; Chairman, Carol's Daughter; Author, The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
Awards 2014 Fast Company "Most Creative People in Business;"[1] 2013 Ad Age "Executive of the Year;"[2] 2010 ADCOLOR "Innovator of the Year;" 2009 American Advertising Federation inductee of the Advertising Hall of Achievement
Website
www.translationllc.com

Steve Stoute is Founder and CEO of the brand development and marketing firm Translation, and author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. Previously, he worked in the music industry as an American record executive and artist manager.

Music Executive[edit]

From 1990 to 1999, Stoute was an executive at several labels in the music industry. At Interscope Geffen A&M Records, Stoute served as President of the Urban Music division and executive vice president, producing best-selling albums from U2, Eve and Limp Bizkit, as well as Eminem’s debut album, “The Slim Shady LP.” Stoute has also produced several major motion picture soundtracks. Prior to joining Interscope, Stoute was president of Urban Music for Sony Music Entertainment, where he played an instrumental role in launching the music careers of Mariah Carey, Will Smith and Nas. Stoute was also former manager to Nas and Mary J. Blige.[citation needed]

Advertising & Marketing Executive[edit]

Stoute is the Founder and CEO of Translation, a marketing firm with clients that include State Farm,[3] McDonald's,[4] and Anheuser-Busch InBev.[5] Translation believes that its ability to manage ‘cultural’ nuances allows consumers to know the difference between marketing communications intended to relate to them versus those that intend to ‘sell to them.'[6]

In 2009 the American Advertising Federation inducted Stoute into their Advertising Hall of Achievement, the industry's premier award for outstanding advertising professionals age 40 and under.[7] In 2010, Steve was recognized as “Innovator of the Year” at the ADCOLOR awards ceremony, an initiative launched by the ADCOLOR Industry Coalition, to promote increased diversity in the advertising, marketing and media industries. In 2013, Stoute was named "Executive of the Year" by Ad Age, the leading publication for the advertising and marketing industries. [8]Most recently, Fast Company named Stoute one of the "Most Creative People in Business."

Entrepreneur[edit]

In 2005, Stoute became the Managing Director and CEO of Carol's Daughter, a line of hair and body care products made with natural ingredients. He formed a board of investors including Will and Jada Pinkett Smith, Jay-Z, Jimmy Iovine and Mary J. Blige.[9] His leadership has enabled the company to grow and has brought partnerships such as Disney's "The Princess & The Frog" via a collection of hair and body products for children and HSN via an exclusive fragrance launch with Mary J. Blige.[10][11] Today he serves as the brand's Lead Investor & Chairman.

He has appeared in the HBO series and book “The Black List Project,” featuring interviews and portraits with leading African American figures on being black in America.[12] He was also chosen as one of four extraordinary Americans featured in Target’s dare.dream.do national multi-cultural campaign in honor of Black History Month.

Author[edit]

Steve Stoute released his first book The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy on September 8, 2011 (Gotham Books).[13] In the book, Stoute draws from his diverse background in the music industry and brand marketing to chronicle how an upstart art form – street poetry set to beats – came to define urban culture as the no embodiment of cool. Stoute's understanding of how hip-hop morphed into mainstream culture enabled him to relate to a new generation of thinking.

In 2014, the book was made into a four-part VH1 Rock Doc, “The Tanning of America: One Nation Under Hip-Hop.”[14]

Philanthropist[edit]

Steve Stoute is involved in a variety of civic causes. In 2008, he joined forces with Mary J. Blige to co-found the Foundation for the Advancement of Women Now (FFAWN), whose mission is to educate, and empower women through scholarships, grants and career development opportunities. In 2009 they opened their first facility, the Mary J. Blige Center for Women in Yonkers, New York.[15]

In addition, Steve has also played a key role in the development of minority recruitment campaigns for both the Fire Department of the City of New York and the New York City Police Department. Stoute received a 2004 Humanitarian Award from the FDNY for his work on their “Heroes Wanted” campaign. In 2003, he served as the co-chairman of the New York City Fresh Air Fund, a non-profit program offering minority children an opportunity to experience life outside the confines of the inner city.[citation needed]

References[edit]

  1. ^ "Most Creative People in Business 1000: The Complete List". Fast Company. Fast Company. Retrieved 17 March 2014. 
  2. ^ "Steve Stoute Is Ad Age's Executive of the Year". Ad Age. Ad Age. Retrieved 17 March 2014. 
  3. ^ Thielman, Sam (3 January 2013). "Ad of the Day: State Farm". Adweek. Retrieved 17 March 2014. 
  4. ^ Gianatasio, David (7 June 2013). "Big Mac Beguiles in 8 Crazy, Wonderful Short Ads From Translation". Adweek. Retrieved 17 March 2014. 
  5. ^ McMains, Andrew (6 August 2012). "A-B InBev Consolidates Bud Light Business". Adweek. Retrieved 17 March 2014. 
  6. ^ Elliott, Stuart (February 2008). "A New Venture for Jay-Z, on Madison Avenue". The New York Times. Retrieved August 22, 2011. 
  7. ^ "Steve Stoute Advertising Hall of Achievement Induction Video". AAFChannel Youtube. Retrieved August 22, 2011. 
  8. ^ "ADCOLOR Honors Steve Stoute, Queen Latifah". Atlanta Post. 12 November 2010. Retrieved August 22, 2011. 
  9. ^ "Will Smith, Jay-Z back beauty line". CNN Money. May 2005. Retrieved August 22, 2011. 
  10. ^ Naughton, Julie (August 2009). "Carol's Daughter Inks Disney Deal". WWD. Retrieved August 22, 2011. 
  11. ^ "Mary J. Blige Breaks Record at HSN with 'My Life' Perfume". H Listed. August 2010. Retrieved August 22, 2011. 
  12. ^ "HBO Black List Project". HBO. Retrieved August 26, 2011. 
  13. ^ "About the Book". Tanning of America website. Retrieved August 22, 2011. 
  14. ^ "The Tanning of America". VH1. VH1. Retrieved 17 March 2014. 
  15. ^ Wolfe, Roman (October 2009). "Mary J. Blige's Center for Women Opens in Yonkers". All Hip Hop. Retrieved August 22, 2011.