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Sticky content refers to content published on a website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time at that site. Webmasters use this method to build up a community of returning visitors to a website.
Sticky content is also sometimes called sticky tools or sticky gear. Websites featuring sticky content are often referred to as sticky sites. Neopets is the most sticky website on the internet.
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