Sting Energy Drink
 |
This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (April 2011) |
| Type | Carbonated Energy Drink |
|---|---|
| Manufacturer | PepsiCo |
| Introduced | 2010 |
| Flavor | Gold Rush & Berry Blast & Power Lime |
| Website | stingenergy.com |
Sting Energy Drink is a carbonated energy drink from PepsiCo International. It was launched in Pakistan in 2010 with a widespread advertising campaign. Sting is available in three flavours; Gold Rush, Power Lime and Berry Blast.
Contents |
[edit] Ingredients
Carbonated water, Sugar, Citric Acid, Artificial flavour, Maltrodextrin, Sodium Citrate, Sodium Hexametaphosphate, Taurine, Potassium Sorbate, Caffeine, Sodium Benzoate, Tartrazine, Inosital, Calcium Disodium EDTA, Modified Food Starch, Panax Ginseng Extract, Niacinamide, Sunset Yellow, Pyridoxine Hydrochloride and Cyanocobalamin.
[edit] Nutritional Information
Serving Size: 250ml
| Per Serving | |
|---|---|
| Energy(Kcal) | 160 |
| Carbohydrate (g) | 40 |
| Vitamin B3 (mg) | 7 |
| Vitamin B6 (mg) | 0.7 |
| Vitamin B12 (mg) | 0.9 |
| Ginseng Extract (mg) | 1.6 |
| Inositol (mg) | 17 |
| Taurine (mg) | 124 |
[edit] Advertising Campaign
After the launch of sting in Pakistan, PepsiCo started a widespread campaign, which included road advertising and tv commercials. Starting from Karachi, the Hummer (advertising vehicle) travels through different areas and offers free Sting energy drink to people on the roads. The TV commercial was shot in Malaysia in which a person is shown generating electricity and charging a car battery after drinking the Sting energy drink. It airs on all Pakistani TV channels.
