StockTouch

From Wikipedia, the free encyclopedia
Jump to: navigation, search
StockTouch
Industry Stock Market Analysis
Founded 2011
Headquarters New York
Key people Jennifer Johnson
Products StockTouch
Website http://www.stocktouch.com

StockTouch is a visual stock market analysis and tracking app for iPad and iPhone offered by Visible Market, Inc.[1][2] Jennifer Johnson is the founder and CEO of the New York-based company.[3][4][5]

StockTouch is noted for its intuitive, vibrant, game-like interface, is consistently rated in the top finance apps for iPad, and is one of the top 5 stock market apps.[6][7][8][9]

History[edit]

StockTouch was created to give users a visual picture of the overall state of the stock market.[10] It merges real time financial information with data visualization technology.[1][11]

The concept for the app was based on a desire to clarify vast amounts of financial data.[11][12] Johnson noticed a trend among business professionals to move away from desktop tools and towards mobile ones.[13] In response, she initiated the creation of a different, non-linear app which would visually track stock market trends.[6][14] Johnson also hoped that StockTouch would “democratize” financial information and make the stock market more accessible to the general public.[12][15] To that end, Visible Market was a forerunner among tech companies to use game engine technology and animation in the design of its mobile app, with the goal of helping users to visualize and navigate financial data.[16][17]

StockTouch debuted on June 29, 2011 at a cost of $4.99.[1][12] It spent several weeks as the most downloaded paid financial app.[12][18] In order to reach an even wider audience, Johnson announced that with the launch of StockTouch 1.9, the app would be available for free beginning in April 2013.[1][19]

Product[edit]

The StockTouch app provides a dynamic, “at-a-glance” portrait of the stock market.[12][20] The user is initially presented with a screen of organized tiles that represent a “tactile heat map” of stock activity.[3][14][21] It tracks thousands of stocks, which are organized into nine industry sectors: Consumer, Services, Healthcare, Energy, Technology, Financial, Industrial, Materials, and Utilities.[3][22] Users touch the individual tiles, each with a color corresponding to the stock’s degree of positive or negative performance.[3][14][20] Selecting a tile displays “everything about that stock,” including user-specified time graphs and relevant news items.[3][14] Stock information, provided by Xignite, is refreshed every 5 minutes.[13] [23] StockTouch is hosted by the cloud computing platform for financial data, NASDAQ OMX FinQloud, giving users access to the same information as Wall Street traders and executives.[13][24]

Awards and recognition[edit]

  • Reached #1 in Finance Apps, iPad, April 3, 2013[18]
  • App Store Essentials App, 2013[25]
  • Reached #2 in Finance Apps, iPhone, October 5, 2012[18]
  • Apple Rewind, “#1 finance app,” 2011[3][15]
  • Apps Magazine, “Best Work App,” 2011[26]
  • One of “Best 10 Business Apps for iPad”[27]
  • Visible Market, Inc. selected as FinTech Innovation Lab incubator company, 2012[28]
  • Apple Hall of Fame App, December 2012

External links[edit]

References[edit]

  1. ^ a b c d "StockTouch - Visible Market Inc. ? Now in the Top 300 Finance Apps for iPad!". ipad.apptohave.com. March 6, 2013. Retrieved July 13, 2013. 
  2. ^ "Stock Touch". Smmug. December 1, 2012. Retrieved July 13, 2013. 
  3. ^ a b c d e f Arlene Weintraub (August 9, 2012). "Visible Market Catches Wall Street’s Eye With Stock-Tracking App". Xconomy. Retrieved July 13, 2013. 
  4. ^ "Tech Innovators Focus On Big Data". Wall Street & Technology. Retrieved July 13, 2013. 
  5. ^ "Company Overview of Visible Market Inc.". Bloomberg Businessweek. Retrieved July 13, 2013. 
  6. ^ a b "StockTouch Review". Apps With Passion. October 3, 2012. Retrieved July 13, 2013. 
  7. ^ "My Top 24 iPad Apps". Mprove. Retrieved July 13, 2013. 
  8. ^ "StockTouch". Know Your Apps. Retrieved July 13, 2013. 
  9. ^ "10 Best of Stock Apps to Make Money on Your iOS Devices". PandaApp. June 2, 2013. Retrieved July 13, 2013. 
  10. ^ "StockTouch Mobile App’s from Visible Market Inc". OSHIMS Blog. March 11, 2012. Retrieved July 13, 2013. 
  11. ^ a b "Stocktouch Issued A Buy Rating From SmartStops.net". Market Daily News. March 13, 2012. Retrieved July 13, 2013. 
  12. ^ a b c d e Erica Ogg (March 6, 2012). "Even in the red, StockTouch makes stock market look good". Gigaom. Retrieved July 13, 2013. 
  13. ^ a b c Melanie Rodier. "Capital Markets Outlook 2013: Mobile in a Millennial World". Wal Street & Technology. Retrieved July 13, 2013. 
  14. ^ a b c d Matt Reich (October 7, 2011). "StockTouch: Incredibly Visual Stock Market Monitoring". AppzStorm. Retrieved July 13, 2013. 
  15. ^ a b "Jennifer Johnson". M.O. Retrieved July 13, 2013. 
  16. ^ Chris Abraham (February 22, 2012). "StockTouch built its iOS stock tracker app on a video game engine". Chris Abraham. Retrieved July 13, 2013. 
  17. ^ "Position Sizing: Key to Maximizing Returns". SmartStops.net Blog. Retrieved July 13, 2013. 
  18. ^ a b c "StockTouch". Top App Charts. Retrieved July 13, 2013. 
  19. ^ "StockTouch Adds New PE and Dividend Maps & Goes Free". StockTouch. Retrieved July 13, 2013. 
  20. ^ a b Lex Friedman (April 11, 2013). "Review: StockTouch is a colorful, creative alternative to Apple's Stocks app". Macworld. Retrieved July 13, 2013. 
  21. ^ "StockTouch / Visible Market Inc.". LinkedIn. Retrieved July 13, 2013. 
  22. ^ "StockTouch Is The Way To Watch The Stock Market On Your iPhone And iPad". October 2, 2011. Retrieved July 13, 2013. 
  23. ^ "Xignite-Powered StockTouch, Top iPad App for Finance, Wows Wall St and Novices Alike". Xignite - Global Financial Market Data On-Demand. April 2, 2011. Retrieved July 13, 2013. 
  24. ^ "Tradier, Inc. Rings the Closing Bell to Celebrate Relationship With NASDAQ OMX FinQloud and Amazon Web Services". NASDAQ. June 18, 2013. Retrieved July 13, 2013. 
  25. ^ "Apple Store". Apple Store. Retrieved July 13, 2013. 
  26. ^ "StockTouch". Download.com. Retrieved July 13, 2013. 
  27. ^ "10 Best Business apps for the Apple iPad!!". ask.com. Retrieved July 13, 2013. 
  28. ^ "Banks and Venture Capital Firms Focus on the Digital Frontier at New York’s 2012 FinTech Innovation Lab Demo Day". Accenture. July 18, 2012. Retrieved July 13, 2013.