Stock Aitken Waterman
|Stock, Aitken & Waterman|
|Birth name||Michael Stock, Matthew J. Aitken, and Peter A. Waterman|
|Associated acts||Kylie Minogue, Rick Astley, Bananarama, Mel & Kim, Dead or Alive, Princess|
Stock Aitken Waterman (abbreviated as SAW) were an English songwriting and record producing trio consisting of Mike Stock, Matt Aitken, and Pete Waterman. The trio had great success during the mid to late 1980s and early 1990s. SAW are considered to be one of the most successful songwriting and producing partnerships of all time, scoring more than 100 UK top 40 hits, selling 40 million records and earning an estimated £60 million (about $104 million).
SAW started producing Hi-NRG underground club hits, but earned worldwide success with a mix of Hi-NRG-influenced sound, romantic Motown lyrics and Italian melodies. During 1987–1989, their music style was labelled Eurobeat or Hi-NRG. They also put swing shuffle element to their songs.
The team 
In January 1984, shortly after meeting Mike Stock and Matt Aitken, Pete Waterman asked them to work with him and his recently formed production company. Their initial style was in creating Hi-NRG dance music with "You Think You're a Man" by Divine (#16 UK Jul 1984) and "Whatever I Do" by Hazell Dean (#4 UK Jul 1984). They achieved their first UK No. 1 single in March 1985 with "You Spin Me Round (Like a Record)" by Dead or Alive. However, Pete Waterman has said in interviews that the trio were still in dire financial straits at the time.
This success and the trio's unique sound attracted the attention of girl group Bananarama. Group member Siobhan Fahey wanted to record a cover version of Shocking Blue's hit song "Venus". The result was a pop/Hi-NRG reworking which became a worldwide chart hit, reaching No. 1 on the U.S. Billboard Hot 100 chart on 6 September 1986, and reaching the top 10 in the UK and many other countries. Bananarama went on to make Stock Aitken and Waterman their main producers, and would collaborate with them on some of their biggest hits, including "Love in the First Degree", "I Can't Help It", and "I Heard A Rumour". SAW took early notice of the skills of UK engineer, remixer and producer Phil Harding and made the chief engineer and remixer at the newly formed PWL studios. Harding was another significant force in shaping the sound of a PWL record, and subsequent engineers Pete Hammond and Dave Ford would follow his example. Harding and co-producer/keyboard player Curnow became the club remix and production 'B-Team' of PWL Studios with many remixes and productions for internal PWL SAW Productions (Kylie, Bananarama, Dead Or Alive, Mel & Kim) as well as external record company clients (e.g. Diana Ross, Michael Jackson/Jackson 5, Holly Johnson, Pet Shop Boys, Eighth Wonder, Four Tops, Chic, Depeche Mode, Erasure, Jesus Jones, Voice Of The Beehive, Gary Moore) which included many U.S. dance chart No. 1s (such as ABC 'When Smokey Sings', Imagination 'Instinctual', Blue Mercedes 'I Want To Be Your Property').
The assembly line 
Following their early success, their style evolved into a more mainstream synthpop, typically performed by attractive singers. Their usual method for creating the music was to first write the songs, although many of their early acts (such as Hazell Dean, Dead or Alive, and Bananarama) often wrote their own material; next they would record the music with extensive use of synthesizers, drum machines (drums were often credited to "A Linn", a reference to the Linn brand of drum machine) and sequencers; and then finally bring in a singer solely to record the vocal track. The tendency toward interchanging artists and repertoire was well established when Rick Astley's breakout album Whenever You Need Somebody got its name and title track from a minor hit the trio had produced a year earlier for O'Chi Brown. Evidently they thought the song still had some mileage, and it was even issued with an exact replica of O'chi's club mix for the Rick Astley club mix. Their prodigious, production line-like output and similar song structures led to them being referred to as the "hit factory" (not to be confused with the record label of the same name or the New York City recording studio The Hit Factory) and attracted criticism from many quarters, including the Guardian newspaper who unflatteringly dubbed the team, "Schlock, Aimless and Waterdown". However, Pete Waterman defended their style by comparing it to the output of Motown in the 1960s.
SAW’s early work was recorded and mixed at Marquee Studios in Wardour Street, where Phil Harding and Rob Waldron worked with them on Youthquake, the Dead or Alive album which included their huge hit "You Spin Me Round (Like a Record)". Waldron went to work as an assistant engineer to Harding when Waterman opened his new studio in Borough (The Hit Factory). Waldron became the chief recording engineer and Linn 9000 programmer (A Linn) and Harding was the mixer/remixer, working with various artists including Bananarama, Princess, Rick Astley, Hazell Dean, Haywoode, Brilliant and O'chi Brown.
The youth, the press and the underground 
SAW's greatest success was in fully exploiting the underground music scene that was booming in Britain in the late 1980s. SAW's goal was to harness the dynamic energy of club culture (and the sound of Hi-NRG music) and marry it to squeaky-clean light entertainment that could sell in large quantities, while keeping their hands firmly in the publishing of all they produced. In this regard, they were extremely similar to Motown, with SAW reportedly making use of the dubious "artist development deal" just as Berry Gordy had two decades earlier. Under such arrangements, all facets of a young artist's career would be controlled and dictated by the record company, and often the artist's publishing rights would be co-opted in the process and the record company would fill the role of manager on the artist's behalf. While SAW seem to have worked equally well with artists under their control and with those more established and independent acts, it would obviously make more business sense for them to focus on the development of new talent under the terms that gave them the most control. As the 1990s rolled in, they seemed solely focused on their young teenage signings (through PWL and the publishing arm of All Boys Music).
PWL was initially championed by the music papers for their fresh sound and seemingly underground aesthetic, but not for long. They incurred the wrath of the British music press when they strong-armed the group M/A/R/R/S into a legal settlement over a sample that M/A/R/R/S had taken from SAW's own recording, "Roadblock", and used in their surprise hit "Pump Up the Volume". Pete Waterman wrote an open letter to the music press calling such things "wholesale theft". The press fired back that Waterman was currently using the bassline of Colonel Abrams's "Trapped" in Rick Astley's "Never Gonna Give You Up". Indeed "Roadblock" itself could be described as inspired by the classic Average White Band hit "Pick Up the Pieces". Waterman's production company even lifted the entire basic rhythm arrangement from "Pump Up the Volume" (complete with the chorus) in a remix for a Sybil record (wisely titled the "Red Ink Remix"). As a result, relations between PWL and much of the UK's music underground were for a long time acrimonious. Waterman said it was a matter of principle rather than profit and promised to donate all royalties from the court case to charity.
As the epitome of creating very popular teen-pop music, the trio were often satirised or criticised. Comedy group Morris Minor and the Majors' parodied the Stock, Aitken and Waterman style on This is the Chorus, specifically referencing Kylie Minogue's hit song "I Should Be So Lucky" as well as Mel and Kim's "Respectable". The popular satire puppet show Spitting Image also parodied Kylie Minogue, depicting the Australian singer as being brought to life by a big headed scientist. Stock, Aitken and Waterman also appear as puppet heads with their bodies forming a tape machine with arms who sing along with a SAW-style song inferring how 'lucky' the singer has been. Comediennes French and Saunders also parodied I Should Be So Lucky in their television show in 1990 where the song features as an opera.
In later years, Kylie Minogue became one of SAW's biggest artists. Her first 13 singles reached the UK top ten and her debut "I Should Be So Lucky" spent five weeks at number one in the UK. The album Kylie was the highest selling album in Britain of 1988, and fifth highest-selling album of the decade. They were also responsible for 1987's highest-selling single, Rick Astley's "Never Gonna Give You Up". At the height of their fame, SAW also had a top twenty hit as themselves with the largely instrumental "Roadblock" (from which M/A/R/R/S would lift the offending sample for "Pump Up the Volume").
In 1989, SAW wrote and produced the highest-selling album of the year, Jason Donovan's Ten Good Reasons. Donovan had been Minogue's co-star in Neighbours, and his success for a time equalled hers. In 1988–89, SAW recorded three tracks with Judas Priest. These tracks were never released, and are said to be in Judas Priest's possession.. However in 2012, Pete Waterman admitted to Drowned in Music that he also owns a copy of the recording: "“But I occasionally dig the record out and play it to people, and they’re amazed that we made heavy metal.” and also " “They’re probably the best tracks we ever did, but quite rightly their manager said no."
In 1989, SAW also recorded and produced Donna Summer's Another Place and Time album, as well as writing or co-writing all the tracks including the hit "This Time I Know It's for Real". Summer, a legendary American disco and pop singer, hired SAW in order to revive her career, just as an earlier European pop music producer (Giorgio Moroder) had launched it. However, a followup to Another Place and Time was never to be realized, reportedly due to difficult contract negotiations between Summer and SAW.
Being the top producers in 1989, with 7 number one singles, SAW started the 1990s with high hopes. February 1990 brought their last UK No. 1 single, Kylie Minogue's cover of "Tears on My Pillow", and a top 10 hit with new recruit Lonnie Gordon. However, by mid-1990 SAW artists were having problems placing singles in the top 10 (with the notable exception of Kylie Minogue), and the week of 13 October 1990 became the first with no SAW-produced singles in the UK top 75 in over two years. In mid-1991 Matt Aitken left the team due to stress, and Stock and Waterman carried on. With their sound no longer in vogue, they only had notable hits with Jason Donovan (who left them in 1991) and Kylie Minogue (who left them in 1992). 1993 saw a slight resurgence with two top 10 hits from Sybil, and top 40 hits from Bananarama, Bill Tarmey, Strange Nature and the WWF Superstars. They also had a top 20 hit that year in the U.S. market with American female group Boy Krazy. In late 1993, Mike Stock ended his partnership with Waterman.
Recent times 
In 1994, Stock and Aitken worked together again, forming Love This Records and achieving some success in the UK in the 1990s (notably Robson & Jerome and Nicki French), while Pete Waterman kept successfully running PWL Records.
In 2005 the three producers reunited again and released a CD+DVD album, SAW Gold, with some of their most known singles. Despite their reunion, Matt Aitken was soon to leave again. 2007 saw the release of a new Stock/Waterman produced single, the first in 14 years. It was The Sheilas' single "(I'm So) Happy Happy (You're Mine)" which only reached No. 91 in the UK.
A reunion concert event called Hit Factory Live, was scheduled to place in Hyde Park, London in July 2012 featuring many of the acts associated with Pete Waterman's record labels but was cancelled due to safety concerns. The rescheduled concert took place on the 21st December 2012 at London's O2 Arena.
Eurovision Song Contest 
Stock and Waterman collaborated on the UK Eurovision 2010 entry. The song, called "That Sounds Good To Me", was performed by Josh Dubovie, from Basildon, and it won the most public votes after performing live on Eurovision: Your Country Needs You on BBC One. However, it finished in 25th and last place in the contest itself, receiving only 10 points in total.
List of acts that have performed songs written and/or produced by SAW 
UK number-one hits 
The following SAW produced hits made it to the top of the UK pop chart:
- 1985 "You Spin Me Round (Like a Record)", Dead or Alive
- 1987 "Respectable", Mel and Kim
- 1987 "Let It Be", Ferry Aid, a cover of the 1970 Beatles' hit
- 1987 "Never Gonna Give You Up", Rick Astley
- 1988 "I Should Be So Lucky", Kylie Minogue
- 1989 "Especially for You", Kylie Minogue and Jason Donovan
- 1989 "Too Many Broken Hearts", Jason Donovan
- 1989 "Hand on Your Heart", Kylie Minogue
- 1989 "Ferry Cross the Mersey", Christians, Holly Johnson, Paul McCartney, Gerry Marsden and SAW, a cover of the Gerry and the Pacemakers' 1964 hit
- 1989 "Sealed with a Kiss", Jason Donovan, a cover of the Brian Hyland single
- 1989 "You'll Never Stop Me Loving You", Sonia
- 1989 "Do They Know It's Christmas", Band Aid II
- 1990 "Tears on My Pillow", Kylie Minogue's cover of the 1958 song by Little Anthony and the Imperials
Parodies of Stock Aitken and Waterman 
- "This is the Chorus" by Morris Minor and the Majors.
- British experimental music duo, Stock, Hausen & Walkman, chose their name as a play on words, referencing SAW, composer Karlheinz Stockhausen and the Sony's Walkman.
- "Kylie is So Lucky" (spoof of 'I Should Be So Lucky' by Kylie Minogue) on Spitting Image.
- In the Comic Relief 2013 show, at Simon Cowells wedding a version of "So Macho" is performed by JLS
See also 
- List of songs written or produced by Stock Aitken Waterman (in chronological order, including US and UK chart positions)
- The Hit Factory: The Best of Stock Aitken Waterman. (1987 UK compilation album released by Stylus Records).
- The Hit Factory Volume 2. (1988 UK/Japan compilation album released by Fanfare Records and PWL.)
- The Hit Factory Volume 3. (1989 compilation album released by Fanfare Records and PWL.)
- A Ton of Hits: The Very Best of Stock Aitken Waterman. (1990 compilation released on Chrysalis Records' Dover Records sub-label.)
- The Hit Factory: Pete Waterman's Greatest Hits. (2000 compilation issued by Universal.)
- Stock Aitken Waterman Gold. (2005 compilation released by PWL in association with Sony BMG).
- Pete Waterman Presents The Hit Factory. (2012 compilation released by Sony Music)
- Morton, Sherman & Bellucci
- Return of the hitmen, Alexis Petridis, The Guardian, London, 12 March 2005, reproduced at Cafe 80s website. Accessed: 4 May 2008.
- Classic Tracks: Rick Astley ‘Never Gonna Give You Up’ – Sound On Sound. Retrieved on 2 July 2010.
- Caspar Llewellyn Smith (11 June 2011). "Kylie gets lucky | Music". The Guardian (UK). Retrieved 10 October 2011.
- "Spitting Image - I Should Be So Lucky". YouTube. Retrieved 2011-12-31.
- Glaves, Neil. "The Tunes we would all like to hear!". The Hit Factory show.
- Maddrakkett, Mark. "Ram It Down". Judas Priest Info Pages. Steel & Leather Productions. Archived from the original on 17 September 2008.
Further reading 
- Harding, Phil. PWL From The Factory Floor, Cherry Red Books, 2011.
- Waterman, Pete. I Wish I Was Me, Virgin Books, 2000.
- Stock, Mike. The Hit Factory, New Holland Publishers, 2004.