Storm (soft drink)

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Storm
Storm soda can from the late 1990s
Type Lemon-lime soft drink
Manufacturer PepsiCo
Distributor PepsiCo
Country of origin USA
Introduced 1998
Discontinued 2000
Color Clear
Flavor Lemon-Lime
Variants Diet Storm
Related products Lemon-Lime Slice, Mountain Dew, Sierra Mist

Storm was a lightly carbonated, caffeinated lemon-lime flavored soft drink. It was test marketed by PepsiCo in some areas of the U.S. in 1998 as part of Pepsi's attempt to become more competitive in the U.S. clear lemon-lime soda market, one which was dominated by Coca-Cola's Sprite. Storm differed from Sprite in that its flavor was uniquely subtle and had a very slight bitterness to it, as well as having caffeine.

Although Storm was only offered in test markets, Pepsi included it in their marketing of Star Wars Episode I: The Phantom Menace, and offered cans with characters in both Storm and Light storm varieties.[1]

Pepsi already had an existing offering, lemon-lime Slice, although it, like Sprite, was caffeine-free.

Pepsi dropped Storm while it was still in the test market stage. Test markets included Denver, Indianapolis, Omaha, San Francisco, Milwaukee, and Philadelphia.[2][3] Lemon-lime Slice was dropped in favor of a new formula, marketed as Sierra Mist in 2000.[4]

References[edit]

  1. ^ http://sodafinder.com/pages/faq
  2. ^ http://www.webcitation.org/query?url=http://www.geocities.com/Drakulon666/Rants/pops.html&date=2009-10-25+07:23:27
  3. ^ http://www.faqs.org/abstracts/Business-general/Guerrilla-marketing-is-going-mainstream-Advertising-Pepsi-starts-a-new-campaign-for-its-citrus-soda-.html
  4. ^ http://www.beverage-digest.com/editorial/010928.php


Storm is still on the menu in a Caffeine Free fountain version at a restaurant in Owensboro, Kentucky at the Moonlite Bar-B-Q Inn. http://www.moonlite.com/index.php?php&dinein&drinks#links