|This article relies largely or entirely upon a single source. (July 2011)|
|Type||Publicly held company|
|Headquarters||Chicago, Illinois, USA|
|Key people||John Shelton (President & CEO)|
|Products||Media buying/selling software|
Strata Marketing Inc. is a Chicago, Illinois-based software company involved in connecting media buyers and sellers. It is owned by Comcast. As of 2010, it processes about $50 billion worth of media buys annually.
Strata Marketing Inc. was founded circa 1986, initially working predominately in the radio industry. It was acquired by Comcast in 2005. Strata purchased the custom-development company Spot Buy Spot (SBS) in 2007.
For agency clients, Strata provides a suite of tools for planning, buying, stewardship, optimization and billing across all forms of media, including TV, cable, radio, print, digital and outdoor.
- Mandese, Joe (October 20, 2009). "Strata Strives For New One In Branding Effort, Wants To Bring 'Order' To Media 'Chaos'". Media Daily News (Mediapost).
- Mandese, Joe (February 18, 2010). "MediaBank, Strata Unveil New Digital Media-Buying Apps". work=Media Daily News (Mediapost).
- Strata (official site)