Strata (company)

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Strata
Type Publicly held company
Industry Advertising
Founded 1984
Headquarters Chicago, Illinois, USA
Key people John Shelton (President & CEO)
Products Media buying/selling software
Employees 173 (2009)
Website www.gotostrata.com

Strata Marketing Inc. is a Chicago, Illinois-based software company involved in connecting media buyers and sellers. It is owned by Comcast.[1] As of 2010, it processes about $50 billion worth of media buys annually.[2]

History[edit]

Strata Marketing Inc. was founded circa 1986, initially working predominately in the radio industry. It was acquired by Comcast in 2005. Strata purchased the custom-development company Spot Buy Spot (SBS) in 2007.

Software[edit]

For agency clients, Strata provides a suite of tools for planning, buying, stewardship, optimization and billing across all forms of media, including TV, cable, radio, print, digital and outdoor.

References[edit]

  1. ^ Mandese, Joe (October 20, 2009). "Strata Strives For New One In Branding Effort, Wants To Bring 'Order' To Media 'Chaos'". Media Daily News (Mediapost). 
  2. ^ Mandese, Joe (February 18, 2010). "MediaBank, Strata Unveil New Digital Media-Buying Apps". work=Media Daily News (Mediapost). 

External links[edit]