|Founded||Amsterdam, The Netherlands (1999), New York 2004, Sao Paolo 2007|
|Headquarters||New York, United States|
|Number of locations||3|
|Key people||Scott Goodson, Co-Founder and CEO. Karin Drakenberg, Co-Founder and COO|
StrawberryFrog is the world's first advertising agency dedicated to Movement Marketing. It has offices in New York, Amsterdam, and São Paulo, Brazil. It was launched in 1999 by Scott Goodson and named after the Strawberry Poison-dart Frog. The agency's first campaign was for New York-based Sabra, a producer of Mediterranean-style foods.
Adweek described StrawberryFrog as part of a trend toward independent agencies where “big global clients don't need big global agencies any more”. This trend is reflected by the growth of non-traditional agencies in other markets such as Canadian business TAXI and SMART in Australia and has been referred to as "a revolution in the ad world".
Acquisition by APCO
In early 2012 APCO Worldwide acquired majority control of StrawberryFrog. As of February 2012 StrawberryFrog continues to operate independently without a change in management.
- The Economic Times 27 February 2008
- Wasserman, Todd (March 3, 2009). "Sabra Hummus Breaks National Campaign". Brandweek. Retrieved 2009-09-05.
- USA Today, October 9 2005
- Leonard, Devin (2005-12-12). "Madison Ave. Lights Up". Fortune.
- Virgil Dickson; Frank Washkuch (15 February 2012). "APCO buys ad agency StrawberryFrog". PR Week.