Stream Energy
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Stream Energy is an American retail electricity and natural gas firm active in the Texas, Pennsylvania, New Jersey, Maryland and Georgia deregulated energy markets and headquartered within the InfoMart building in Dallas. Stream Energy focuses primarily upon recruiting independent "sales representatives" (on a Multi-level marketing basis) and servicing residential customers located within Texas, Pennsylvania, New Jersey Maryland and Georgia jurisdictions that permit consumers the ability to choose their own electricity or gas providers.
| Type | Privately held |
|---|---|
| Industry | Retail electricity provision |
| Founded | 2004 |
| Headquarters | Dallas, Texas |
| Key people | Rob Snyder Chairman Lisa Holliday Chief Risk Officer John Littlejohn Chief Operating Officer Matt McGaughey Chief Technology Officer Renee Hornbaker Chief Financial Officer Pierre Koshakji Senior Managing Director Eric Hendrick Managing Director Doug Witt Managing Director |
| Employees | 269 (January 2012) |
| Website | www.streamenergy.net, www.igniteinc.com |
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[edit] History
Stream Gas & Electric Ltd. (d/b/a Stream Energy) was founded in August 2004 in response to the deregulation of the Texas electricity market. Stream Energy was licensed as a Retail Electrical Provider by the Public Utilities Commission of Texas on 21 January 2005 (license number 10104) and formally began operations through the initial enrollment of Texas electricity customers on 7 March 2005. Stream Energy has since expanded its reach and during May 2008 was certificated by the Public Service Commission of Georgia to providing natural gas service to Georgia consumers. The company has recently expanded into Pennsylvania (Fall 2010) and Maryland (Spring 2011).
[edit] Competitive landscape
Since the onset of Texas electricity deregulation in 2002, the regional ex-utility companies active in the Texas power market -- i.e., TXU Energy in north Texas, Reliant Energy in southeast Texas and Direct Energy in coastal and west Texas—continue to retain roughly 60% of their pre-deregulation former monopoly residential bases. Stream Energy competes for customers throughout Texas against these incumbent power retailers as well as other emerging electricity providers such as Gexa Energy, Bounce Energy, Green Mountain Energy, First Texas Energy Corporation, Texas Power and Cirro Energy.
[edit] The Ignite organization
Stream Energy created a separately-branded marketing arm, Ignite, designed to implement a multi-level marketing strategy. Substantively employing the model first pioneered within the consumer services sector by Excel Telecommunications, Ignite associates earn commission through the gathering of energy customers. They also earn income when the sales agents they recruit into the business gather a required number of energy customers. All money paid through the Ignite sales organization is solely attributed to custom gathering activities.
Local meetings known as “Business Presentations” are held to introduce invited parties to the Ignite concept. These meetings are conducted throughout Texas at more than 80 venues on a weekly basis. Independent Associates also maintain Ignite internet-based "homesites" that serve as informational web forums for the education of recruits.
Since its first promotional event held on 27 January 2005, Stream Energy has attracted through this Ignite organization hundreds of thousands of independent associates which, in turn, focus on primarily recruiting individuals from within their "warm market" (family, friends and acquaintances) as prospective electricity customers and future sales agents.
[edit] Awards and recognition
Stream Energy has been nominated and given award recognition by several highly respected business organizations and universities:
- Platts Global Energy Award Finalist (Various Categories)—2007, 2008, 2009, 2010, 2011
- Dallas Business Journal: 19th Largest Private Company—2011
- Member Company of the North Texas Commission—2011
- Member Company of the Captain Hope's Kids Board of Directors—2011
- Various Executive Appointments to the National Energy Marketers Association Executive Committee—2011
- Executive Appointment to the ERCOT Board of Directors—2011
- Direct Selling News Global 100: 14th Largest Direct Selling Company in the World—2011
- Stream Energy Achieves Top Workplace/National Standard Designation—2011
- Stream Energy Chairman Named Finalist for American Business Awards—2011
- Direct Selling News Global 100: 16th Largest Direct Selling Company in the World—2010
- Dallas Business Journal: 24th Largest Private Company—2010
- Stream Energy Executives Named Finalists for American Business Awards—2010
- Inc. 500: 198th Fastest Growing Private Company—2009
- Direct Selling Association Rising Star Award Finalist—2009
- Various Executive Appointments to ERCOT Committees and Subcommittees—2008, 2009
- SMU/Cox School of Business Dallas100: 2nd Fastest Growing Private Company—2008
- Ernst & Young Regional Entrepreneur of the Year Award Winner—2008
- Genesys Customer Innovations Award Winner—2008
- Greater Dallas Chamber of Commerce Momentum Award Winner—2007
[edit] Media coverage
Stream Energy and its marketing arm Ignite, Inc. are featured in several newspaper articles, magazine write ups and television reports.
- Stream Energy and Ignite featured in Direct Selling News—August 2011
- Stream Energy Chairman Rob Snyder featured in Dallas Business Journal—July 2011
- Stream Energy Chairman Rob Snyder featured in Energy International Quarterly—Nov./Dec. 2010
- Stream Energy Chairman Rob Snyder featured in D CEO Magazine—Oct. 2010
- Stream Energy Chairman Rob Snyder featured in Energy Today Magazine—June 2010
- Stream Energy Chairman Rob Snyder Featured in the Dallas Morning News—March 2010
- Stream Energy Chairman Rob Snyder Featured in Smart Business Magazine—February 2010
- Stream Energy featured in Dallas Business Journal / Special Feature “Top Private Companies”—September 2009
- Stream Energy featured on WFAA ABC Channel 8 (Dallas) / Daybreak Morning Show—March 2009
- Stream Energy featured in Dallas Business Journal / Special Feature “Dallas 100”—December 2009
- Stream Energy featured in Dallas Business Journal / Cover Story—January 2008
- Ignite featured in Direct Selling News—February 2007
- Stream Energy and Ignite featured in D Magazine—March 2006
- Ignite featured on WFAA ABC Channel 8 (Dallas)—February 2006
