Studebaker-Packard Hawk series

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The Studebaker-Packard Hawk series were cars produced by the merged Studebaker-Packard corporation between 1956 and 1964. All but the 1958 Packard Hawk were badged Studebaker. Described by the company as "family sports cars", they were all two-door, four-seat coupes and hardtops. They were an evolution of the beautiful 1953 cars designed by Robert Bourke, a lead designer with the Raymond Loewy Agency. The 1962 redesign as the GT Hawk was by another famed stylist, Brooks Stevens.

Timeline of the Hawk models
Model 1956 1957 1958 1959 1960 1961 1962 1963 1964
Flight Hawk X                
Power Hawk X                
Sky Hawk X                
Golden Hawk X X X            
Silver Hawk   X X X          
Packard Hawk     X            
Hawk         X X      
Gran Turismo Hawk             X X X

1956 saw a four-model Hawk range launched, of which the lower three shared engines with Studebaker's three model levels; the two coupes; the Flight Hawk had the Champion's obsolete and underpowered flathead straight-6 enlarged to 185.6"; the Power Hawk used Studebaker's OHV 259" with either 180 hp (130 kW) 2-bbl or 195 hp (145 kW) with a 4-bbl in (4.7 L) V8 from the Commander; the two hardtops; Sky Hawk shared the larger OHV 289 in³ V8 and luxury trim with the Studebaker President and Studebaker Golden Hawk, however, stood at the top of the range. The Golden Hawk, fitted with Packard's powerful big-block 352 cubic inch 275 hp (5.8 L) V8, was the best all-around high performance car of 1956. Some feel by installing the largest V8 in the smallest lightest body, Studebaker created the first muscle car eight years before the GTO. It had the second highest power-to-weight ratio of any American production car. Contemporary road tests verified the Golden Hawk was faster/quicker in the 1/4 mile than the Corvette, Thunderbird and Chrysler 300B. In top speed, only the Chrysler 300B could equal it.

By 1956, Studebaker-Packard's financial condition had deteriorated to the point where there was no choice but to discontinue all manufacturing in the Packard facilities. Packard's Detroit factory and Utica proving grounds were closed. In a stop-gap effort to buy time for the development and financing of an all-new Packard, and to honor existing dealer contracts, a 1957 Packard that was merely a dressed up Studebaker President went into production at Studebaker's factory in South Bend. As Packard's V8 was no longer being produced, the new Packard as well as the 1957 Golden Hawk were fitted with Studebaker's largest 289 in³ V8, equipped with a McCulloch supercharger to produce the same 275 hp (205 kW) rated power output as the 1956 Packard V8. The range was simplified; the Sky Hawk was discontinued as too close to the Golden Hawk, while the two lowest models were replaced with a single Silver Hawk model, available with either the Champion straight-6 or 259 cubic inch (4.2 L) V8. 1958 saw a restyled and re-badged luxury version of the Golden Hawk sold as the Packard Hawk.

Studebaker sales continued a rapid decline in 1957-58, so for 1959 Studebaker-Packard discontinued the hardtop Golden Hawk, all Packards, and the Studebaker sedans; the Silver Hawk coupe was the only holdover left alongside the new Studebaker Lark range. It was a make-or-break year, but Studebaker's big gamble paid off; the smaller-appearing Lark was actually just the six-year-old sedans with a shorter wheelbase and abbreviated front and rear sheetmetal, but it was in the right place at the right time, a car the market wanted. The Silver Hawk served as a useful showroom draw, and it was continued; since it was the only Hawk model left, it was renamed simply the Studebaker Hawk and continued under that name through the end of 1961.

For the 1962 model year, Brooks Stevens worked a miracle and a beautiful restyled GT Hawk was launched, the Gran Turismo Hawk. Its styling was well received, and sold relatively well for 1962. By 1963, Studebaker sales were in an irreversible death spiral. Even though the 1964 Super Hawk, available with an optional supercharged engine, 4-speed transmission, TwinTraction limited-slip differential, front disc brakes and a sport suspension, was the best Hawk ever, production was ended with the rest of Studebaker's US production in December 1964.


Studebaker-Packard Hawk series (edit)
Studebaker: Golden Hawk - Sky Hawk - Power Hawk - Flight Hawk - Silver Hawk - Hawk - GT Hawk
Packard: Hawk