Studio 10

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Studio 10
Studio 10 Logo.jpg
Studio 10 logo
Genre Morning show, news current affairs
Created by Adam Boland
Presented by Ita Buttrose
Sarah Harris
Joe Hildebrand
Jessica Rowe
Country of origin Australia
Original language(s) English
No. of seasons 2
No. of episodes 208 (as of 20 August)
Executive producer(s) Rob McKnight
Producer(s) Rob McKnight
Location(s) Pyrmont, New South Wales
Running time 150 minutes (2.5 hours)
Original channel Network Ten
Picture format 576i (SDTV)
Audio format Stereo
Original run 4 November 2013 – present
Preceded by The Circle (2010–2012)
External links

Studio 10 is an Australian morning talk show on Network Ten. The show is presented by Ita Buttrose, Joe Hildebrand, Sarah Harris and Jessica Rowe and airs between 8:30 am and 11:00 am on weekdays. Studio 10 and The Daily Edition are the only talk shows in Australia.[citation needed]


On 9 June 2013, Network Ten announced a new mid-morning show to replace The Circle which it cancelled the year previously. Ita Buttrose was the first presenter of the program to be named.[1] It was later announced Joe Hildebrand, Sarah Harris and Jessica Rowe would also be presenters on the new program[2] The program would be filmed from Ten's Sydney studios in front of a live studio audience. It was later announced it would premiere on 4th November 2013 as part of Tens brand new morning lineup.

On 11 November 2013, Buttrose served as a guest on Tens then breakfast show, Wake Up. Network Ten had planned to transport her from Wake Up's Manly studio to Tens Pyrmont studios by water taxi across Sydney Harbour in time for Studio 10 and film her journey with an overhead helicopter. However, due to poor weather Buttrose's water taxi became stranded, meaning she missed most of Studio 10.[3][4]

In December 2013, Studio 10 began airing on Saturday and Sunday mornings. These editions of the program contain highlights of both Studio 10 and Wake Up

On 25 December 2013, Studio 10 became the first Australian morning or breakfast television program to air on Christmas morning. This edition of the program was pre-recorded in full with all new content. However, its counterpart, Wake Up did not air.

On 10 March 2014, Studio 10 interviewed Justin Lyons, the cameraman who was with Steve Irwin when he died. The interview made headlines around the world with Irwin's last words revealed as "I'm dying"[5] The final half hour of the program was originally known as Studio 10 You with a focus on health and beauty, however that branding was later dropped. A separate edition of the program airs in Perth, with a mix of local content as well as interviews, segments and features from the East Coast version[6]

On 15 July 2014, Sarah Harris went on leave, to marry her fiancé. Network Ten announced that Natarsha Belling would fill in for her position.


Presenter Role Tenure
Ita Buttrose Co-Host 2013–present
Joe Hildebrand Co-Host 2013–present
Jessica Rowe Co-Host 2013–present
Sarah Harris Co-Host 2013–present
Jonathon Coleman Advertorials 2013–present


Presenter Role
Jo Lamble Psychologist
Zoe Bingley-Pullin Nutritionist
Angela Bishop Showbiz File
Craig Bennett Showbiz File
Sacha Drake Fashion
Wendy Harmer Daily Dilemma


Studio 10's first broadcast rated low, averaging only 61,000 viewers nationally, behind its rivals The Morning Show and Mornings[7]These figures dropped dramatically within weeks.'[8]In an effort to build ratings, unlike its rivals Studio 10 remained on air for the entirety of the summer 2013/14 period'[9][10] This strategy worked, its viewership numbers over the summer period slowly built up to an average of 65,000 with its Christmas Day edition watched by 85,000 people nationally.

Since the beginning of the 2014 ratings season, Studio 10 has averaged 50,000 viewers an episode. Despite this, Ten CEO Hamish McLennan has stated that the show is "performing well" and subsequently was not axed along with its lead in Wake Up in May 2014.[11]

Following the axing of Wake Up, Studio 10 suffered a brief decline in ratings, before quickly doubling its ratings average[12][13]


It has been described as similar to its predecessor The Circle and an Australian version of The View.[14]

Guest panellists[edit]

Each morning a guest panellist joins Buttrose, Belling, Rowe and Hilbebrand on the panel. The following people have served as guest panellists on Studio 10:

Fill-in presenters[edit]

The following people have filled in for Buttrose, Rowe, Belling or Hildebrand on the panel:

Regular Segments[edit]

Ask Ita[edit]

Members of the public submit questions for Ita Buttrose via social media. Ita will answer two viewer questions every day, after 9:10am.

What in the Weird[edit]

Each day Joe Hildebrand looks at the unusual items making news.

Daily Dilemma[edit]

Every day just before 9am, Wendy Harmer or another columnist from The Hoopla joins the panel with a question related to a recent article from The Hoopla, inviting members of the public to discuss the question via social media.

It Happened This Week[edit]

Each Monday morning Jonathan Coleman joins the panel to take a look at noteworthy events which have happened in that particular week in history.

Special broadcasts[edit]

  • On 15 November 2013, Studio 10 broadcast live from the Bennelong Lawn in the Sydney Royal Botanic Gardens. During this episode, the program broadcast the Pride Of Australia Awards live. The telecast was also repeated the following morning on Ten.[16]
  • From 3 to 5 February 2014, Studio 10 was broadcast live from Network Ten's Adelaide studios.
  • On 15 March 2014, a special prime-time edition of Studio 10 aired in Adelaide to cover the South Australian Election.
  • On 17 April 2014, Studio 10 was extended until 11:30am to cover Prince William and Kate's tour of Australia. The following morning (Good Friday) it was also extended, to 12:00pm.
  • On 25 April 2014, Studio 10 was extended until 12:00pm, with live commercial-free coverage of Anzac Day.


On 2 April 2014. Hildebrand caused offence with remarks about domestic violence. Hildebrand later apologised for his remarks after a confrontation by Rosie Batty, whose partner murdered their 11 year old son and was scheduled to appear on the program later that day[17]

See also[edit]

External links[edit]


  1. ^ "Ita Buttrose signed to Channel Ten for new morning show". The Telegraph. Retrieved 14 April 2014. 
  2. '^ "Jessica Rowe gets the last laugh as she takes Studio 10s chair". Sydney Morning Herald. Retrieved 14 April 2014. 
  3. ^ "Anchors aweigh as Studio 10 is under tow". TV Tonight. Retrieved 11 November 2013. 
  4. ^ "Studio 10 co-host Ita Buttrose and Wake Up Reporter Sam Mac left stranded in water taxi on Sydney Harbour". Herald Sun. Retrieved 12 November 2013. 
  5. ^ "Cameraman Justin Lyons reveals Steve Irwin's last moments: 'I'm dying'". Sydney Morning Herald. Retrieved 10 March 2014. 
  6. ^ "Lights, camera Studio 10'". TV Tonight. Retrieved 10 July 2014. 
  7. ^ "Long haul for Wake Up, Studio 10 as first ratings emphasise uphill battle". TV Tonight. Retrieved 5 November 2013. 
  8. ^ "Wake Up ratings lowest yet as Ten hits one year anniversary of axing Breakfast". Mumbrella u. Retrieved 17 April 2014. 
  9. ^ "Holidays on hold as Aussie TV networks fight fierce summer battle at 5:30pm, breakfast and mornings". Retrieved 9 April 2014. 
  10. ^ "Ten unveils summer schedule". The Australian. Retrieved 9 April 2014. 
  11. ^ "Wake Up axed, cuts to TEN News". TV Tonight. Retrieved 21 May 2014. 
  12. ^ "Denton family history lifts SBS". TV Tonight. Retrieved 12 July 2014. 
  13. ^ "Natarsha Belling back in action filling in for Jessica Rowe on Studio 10". Daily Telegraph. Retrieved 12 July 2014. 
  14. ^ "The view on Studio 10". TV Tonight. Retrieved 18 January 2014. 
  15. ^ "Studio 10's Kristina Keneally is clearly not a nude ping pong player". Sydney Morning Herald. Retrieved 12 July 2014. 
  16. ^ "Wake Up / Studio 10: Nov 11 – 15". TV Tonight. Retrieved 16 November 2013. 
  17. ^ "Rosie Batty blasts Studio 10 host Joe Hildebrand on morning TV". Retrieved 7 April 2014.