Studio 23

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Studio 23
Type Broadcast UHF television network
Country Philippines
Availability Defunct
Slogan IbaKabarkada!
Owner AMCARA Broadcasting Network (1996-2010)
ABS-CBN Corporation (1998-2014)
Key people
Vince Rodriguez (Head)
Launch date
October 12, 1996
Dissolved January 16, 2014
Former names
DWAC-TV, CBS, AMCARA, Studio 23, EEC-23
Official website
Studio23.tv
Language Filipino (main)
English (secondary)
Replaced by ABS-CBN Sports+Action

Studio 23 (officially Studio 23, Inc. and previously AMCARA Broadcasting Network) was a Filipino television network owned by the ABS-CBN Corporation. The network is named for its flagship station in Metro Manila, DWAC-TV, which is carried on UHF channel 23. The network is a sister network of the main channel, ABS-CBN, airing programming aimed towards young adults, such as North American imports and other English-language programming, and original Filipino programming aimed at the demographic as well, such as supplemental programming for ABS-CBN programs. This station studios are located at 3/F ABS-CBN Broadcast Center, Sgt. Esguerra Ave., Mother Ignacia St., Diliman, Quezon City.

History[edit]

The 6th Studio 23 logo used from August 1, 2010 to July 13, 2012

At a planning session during the mid-1990s, ABS-CBN staff members were plotting out plans for a new UHF channel offering a more "upscale" alternative to the main ABS-CBN. This channel, was Studio 23. In the lead-up to the launch, ABS-CBN acquired the rights to many syndicated US imports, such as Wheel of Fortune and The Oprah Winfrey Show.

The flagship station, DWAC-TV owned by the AMCARA Broadcasting Network, signed on about a month before the launch of Studio 23, simulcasting MTV Asia. Studio 23 was officially launched on October 12, 1996, but as a timeshare with MTV Asia aired during the daytime, with Studio 23 programming taking over in the primetime hours. The first program aired on launch night was the movie The Bodyguard. Two days later on October 14, 1996, News 23 premiered, Studio 23's news program produced by ABS-CBN News & Current Affairs. On January 1, 2001, ABS-CBN severed their ties with MTV Asia, and Studio 23 gained total control of DWAC-TV. MTV moved to DWNB-TV after the change and relaunched as MTV Philippines. In 2003, Studio 23 had simulcasted with ABS-CBN Channel 2 and it lasted within a few months.

Studio 23's programming has evolved from being "upscale" (as suggested by their previous slogan as the "Premium Network"), to aimed more at the youth and young adult demographics. The network still airs a multitude of US imports, but Studio 23 also airs original programming, such as spinoffs and supplemental programming for shows aired on the main ABS-CBN network, such as Pinoy Dream Academy and Pinoy Big Brother. The network has won numerous awards from various groups, such as a silver medal in the Print category at the 2006 Promax Awards. Its flagship program, the talk show Y Speak, has also won numerous awards and accolades.[1] In 2010, The network was rebranded from English back to Taglish/Tagalog used in 2004.

Studio 23 has announced, on its 17-year broadcast, that it was ceased its commercial operations on the night of Thursday, January 16, 2014 right after its final programs Myx and O Shopping. It was replaced with a launching of ABS-CBN's free TV sports channel, ABS-CBN Sports+Action (programming would be 75% sporting events and 25% movies/entertainment/newscast) effective January 18, 2014. [2] [3] [4]

Slogans[edit]

Branding Slogan Years Active Description
Studio 23 Premium Network
We're here to give you primetime
October 12, 1996 – April 4, 1999 Studio 23's first slogan
Studio 23 This is My Channel! April 5, 1999 – January 20, 2001 Studio 23's second slogan
Studio 23 Cool TV January 21, 2001 – September 30, 2002 Studio 23's third slogan
Studio 23 Watch U Want! October 1, 2002 – April 10, 2004 Studio 23's fourth slogan
Studio 23 KaBarkada Mo! April 11, 2004 – January 9, 2009 Studio 23's fifth slogan for its rebanding as Kabarkada
Studio 23 Get It Here! January 10, 2009 – July 31, 2010 Studio 23's sixth slogan
Studio 23 IbaKaBarkada! August 1, 2010 – January 16, 2014 Studio 23's seventh and final slogan

Programs[edit]

References[edit]

Websites[edit]