||This article needs additional citations for verification. (July 2009)|
June 2013 Stuff cover (UK edition)
|Categories||Men's, Gadget Mag|
November 1996 (UK)1999 (US)
November 1996 (UK)1999 (US)
|Country||UK, U.S., Turkey, Germany, Russia, Czech Republic, France, the Netherlands, Ukraine, Spain, Romania, Lithuania, China, Philippines, Thailand, Taiwan, Malaysia, India, Indonesia, Singapore, Korea, Poland, Portugal and Vietnam|
|Website||Official UK site|
Stuff is a British men's magazine featuring reviews of consumer electronics and previews of future technology. International editions such as previously published in the United States include other articles of interest to a predominantly male audience.
Stuff was first published in Britain in November 1996 by Dennis Publishing. A bi-monthly title, it followed the success of magazines such as FHM and Loaded in being pitched toward a young, male audience, with a focus on consumer goods and electronics. Facing declining circulation, its focus became more lifestyle orientated in 1998, before Dennis announced ceasement of publication in December that year. Rival publishing group Haymarket bought the title in January 1999, taking over publication from the issue dated February 1999 and refocusing the magazine to its consumer electronics and gadgetry origins. Dennis retained publication rights to the title in the Americas, launching a US edition of the magazine based on a technology section originating in its other popular mens' title, Maxim, in the same year, whilst Haymarket took ownership of the Stuff brand in all other territories.
In June 2007, private equity firm Quadrangle Group acquired Dennis Publishing's US arm, for $240 million. Later that year it announced that Stuff would cease publication as an independent title, returning to its origins as a regular section within Maxim, as of the latter title's November 2007 issue.
The UK version of the magazine has been published by Haymarket Media Group Ltd since February 1999, and is focused mainly on consumer electronics, gadgetry and lifestyle products, such as iPods, mobile telephones, computers, audio-visual equipment and other innovative goods of interest to a predominantly male audience. Stuff often has a scantily clad woman on the cover (with a few further photos of her inside the magazine), posing with the product(s) covered in that edition's main feature. There are multiple in-depth features, such as product reviews of laptops, digital audio (MP3) players, technology editorials, digital cameras (compact and SLR), as well as advertising. Regular features include an "adrenaline junkie" article, and speculative pages about upcoming technology, such as the "rumour mill" and the "Next big thing?" on the last page.
"Hot Stuff" is the news section that features new or unreleased products. Top 10s of currently available items are featured toward the back of the magazine. These include products in the range of portable media players, phones, computers, laptops, digital cameras, televisions, video recorders, hi-fi, home cinema, gaming, home and sports. There are dedicated pages for opinions and readers' mail and a "My gadget life" column in towards the front of the magazine that features an interview with a well known person about the technology that helps them.
Like the vast majority of the men's magazine market in the UK, Stuff magazine's circulation is in decline. Where it used to outsell rival T3 2:1, according to the Audit Bureau of Circulation's figures, it barely sells a third more, while its website, Stuff.tv, is ranked 4,014 in the UK in Alexa.com's page rankings.
The magazine has undergone a number of redesigns during its lifetime, most recently for the June 2013 edition.
The US edition of Stuff was launched in 1999 by Dennis Publishing, Inc., the US arm of British publishing group Dennis Publishing. Spun-off from a regular section in another of the group's titles, Maxim, Stuff's US edition featured reviews of consumer electronics alongside other articles of interest to a predominantly male audience. In June 2007, all but one of Dennis's US titles were sold to private equity firm Quadrangle Group, who closed the magazine later the same year.
Founded in 2004, Stuff Magazine Malaysia is one of the country's leading and best-selling consumer electronics, technology and lifestyle magazines. It is Published by Catcha Lifestyle Publications Sdn. Bhd.
Stuff magazine has been locally published in Singapore since 2004. Under Catcha Co-operation, the magazine gained recognition amongst the local community and established itself as a leading name in the niche
Stuff India, the Indian edition of Stuff, launched on 1 December 2008 with a cover price of Rs. 100 (2$).The magazine launched with a print run of 40,000 copies. Stuff India is edited by Nishant Padhiar, formerly the editor of T3 and consultant editor on AV MAX.
South African edition
Stuff South Africa was published under license by Times Media between 2007 and December 2012. In November 2012 the publishers announced that the license had not been renewed, but that a new publishing venture would continue the title, with launch editor Toby Shapshak remaining in place. Circulation has been recorded at 25,811.
The producers of the UK version of the magazine also produce weekly podcasts which are released every Friday. The content includes similar but more up to date content as the magazine. These are usually around 25–30 minutes in length and feature news about technology, the podline (where listeners questions are answered), reviews and comparisons of gadgets and an instant expert feature which provides the listener with five interesting points about the selected subject; past instant expert features include HSDPA, ISO and HDMI.
The podcast is free and is available from iTunes or can be downloaded from their website where older episodes are archived. The iTunes option provides higher sound quality, thumbnails and chapter points to provide the listener with easier navigation. Creative Zen owners can use the ZenCast organiser. Regular listeners can also subscribe to future episodes by pasting links into their podcast software application or alternatively subscribe through iTunes.
There has not been a podcast since February 2011 and may have discontinued.
Stuff.tv is Stuff magazine's website, where short videos are uploaded to be played by visitors. Episodes are streamed as the user watches in a similar way to video broadcasting sites. The videos are edited together into short videos to a professional standard. The first episode is "Tested to Destruction" and is a death match between the ever popular, ubiquitous iPod nano and a Sansa e250. Three tests are carried out involving a car, a toilet and rifle in order to simulate the effects of 'real life' damage to gadgets.
The site is a logical follow up to the success of the videos that the team posted on YouTube where videos of the team could be found demonstrating new gadgets such as the Sinclair A-bike, a human hydro-foil as well as technology products such as the Samsung X820 mobile phone, iTheatres and the Asus AI Guru S1 Skype phone.
Videos are now available as vidcasts on the website and can be viewed online or by subscribing to iTunes. Chapters are placed in the short video clips for easy navigation and new player controls are used to play, scan through the video and to adjust the volume or size of the video. New videos are available each Friday and special ones are uploaded to cover events such as the launch of a new product or the Consumer Electronics Show.
The website for Stuff was relaunched on Friday, November 17, 2006, after being previewed at the Best of Stuff Show between November 3 and 5th. It has a new look, layout and content. The new site combines the features of both the older sites into one. New features such as the weekly videocast, blogs, reviews and galleries are included in the site as well as the news, forums, podcasts and videos from the older sites.
- "Stuff magazine's Jan-June 2011 ABC". 2011-09-10.
- Gordon MacMillan (1999-01-20). "Haymarket buys toys for boys magazine Stuff". Campaign (London).
- Sean O'Hagan (2013-06-02). (Interview). "The nine lives of Felix Dennis". The Observer (London). http://www.guardian.co.uk/media/2013/jun/02/nine-lives-of-felix-dennis.
- Baird, Dugald (2009-08-07). "What do you think of Stuff magazine's revamp?". The Guardian (London).
- Robin Parker (2009-08-07). "Men's market suffers circulation decline". Media Week (London).
- "T3 magazine's Jan-June 2011 ABC". 2011-09-10.
- Dennis Publishing Sold To Quadrangle Group; Will Hold Onto Week and Maxim UK
- Gill Moodie (2012-12-13). "Wertheim Aymés snapping up Stuff". Bizcommunity (Johannesburg.).
- "Times Media to launch new title, lets go of Stuff". Bizcommunity (Johannesburg.). 2012-12-12.
- Stuff magazine Official U.K. web site
- Stuff Digital Official info regarding their Digital Service
Digital Magazine Reader
- Zinio Zinio provides the reader for Stuff and other magazines.