|Launched||October 1, 1998(as Style Network)|
(Comcast Corporation) (50%)
Hearst Corporation (50%)
|Picture format||1080i (HDTV)
|Slogan||Celebrating Man at His Best.|
|Headquarters||Los Angeles, California|
|Formerly called||Style Network (1998-2013)|
|DirecTV||Channel 235 (SD only)
Channel 1235 (VOD)
|Dish Network||Channel 115 (HD/SD)|
(UK & Ireland)
|C-Band - H2H/4DTV||AMC 18 - Channel 216|
|AT&T U-verse||Channel 1380 (HD)
Channel 380 (SD)
|Verizon FiOS||Channel 160 (SD)|
Esquire Network (formerly Style Network) is an American basic cable and satellite television network, owned by NBCUniversal and Esquire Magazine. The network airs shows aimed at a metrosexual audience about travel, cooking, fashion and non-sports related male programming.
Style Network was re-branded as Esquire Network on September 23, 2013.
As of August 2013, approximately 73,579,000 American households (64.43% of households with television) receive the Esquire Network.
|This section requires expansion with: further information on the history of Style Network. (October 2013)|
The Style Network was launched by E! on October 1, 1998. It was intended to leverage E!'s coverage of fashion and to provide an expanded venue for shows like Fashion Emergency. The network focused on fashion, design, interior decoration, and urban lifestyle related programming. It provided coverage of events like Fashion Week in New York and showcased various designers.
Early programming included: The Look For Less, Shabby Chic with Rachel Ashwell, Glow: The Beauty Show, Vogue Takes..., Stylemaker, Model, Runway, Dining With Style and Homes With Style. Around 2003, the channel began airing a variety of "makeover" shows. The home makeover show Clean House lasted for ten seasons on the network. "How do I look?" lasted eight seasons.
Starting around 2008, Style shifted its focus to personality-based reality programing such as Jerseylicious, Tia & Tamera and Big Rich Texas. In 2012, Style rebranded itself with the tagline "Work it. Love it. Style it." The rebranding was designed to enable the network to own the style and beauty catagory on television. In 2013, the channel launched two real estate related shows: "Hot Listings: Miami" and "Built" which featured male models remodeling houses.
Internationally, Style was launched within the Arab world in December 2007 on OSN, across Southern Africa during November 2007 on DStv, in the United Kingdom on June 10, 2008, in Japan on World On-Demand, and Australia in November 2009. The network is scheduled to launch in Poland and Romania. On June 25, 2012, the Style Network was re-branded with a revised logo and a new slogan.
Esquire Network transition
In December 2012, NBCUniversal signed a brand licensing deal with the Hearst Corporation, owner of Esquire magazine, to relaunch G4 into Esquire Network, which will air shows aimed at a metrosexual audience about travel, cooking, fashion and non-sports related male programming, including the addition of acquired and archive NBCU content such as Party Down, Parks and Recreation, and week-delayed episodes of Late Night with Jimmy Fallon. The rebranding was scheduled to take place on April 22, 2013, but was moved to an unspecified date in the summer on April 15, 2013, as network general manager Adam Stotsky stated the rebranding was pushed back in order to have a broader original series slate to launch with than would have been available for the April launch. In May 2013, the launch date was pushed to September 23, 2013 at 6 a.m. ET, with its first program being an 80th anniversary special for Esquire which will be rebroadcast later in primetime.
On September 9, 2013, news broke that NBCUniversal would close Style Network, and replace it with Esquire Network, leaving G4 "as is for the foreseeable future, though it's highly unlikely the company will invest in more original programming". One of the factors was likely Style's distribution on DirecTV, giving Esquire more homes at launch with the Style channel slot than they would have had with G4. As part of the rebranding, some of Style's current shows such as Sex and the City reruns in overnight slots will continue on the Esquire schedule, while others will either end their run or move to either sister networks E!, Bravo and Oxygen. However, international versions of Style Network will continue for the foreseeable future unchanged.
Style Network had not made any mention of the oncoming re-branding until September 18, when a 60-second farewell clip was posted going over the network's history and thanking their audience for their viewership. Other social media presences for individual Style programs also began to mention the end of the network on that day. The last program to air on Style on September 22 was the overnight repeat of the Tia & Tamera season finale at 2 a.m. ET, with the nightly three hour paid programming block leading in the Esquire Network launch special after a 30-second abbreviated version of the Style farewell clip aired on the channel space.
The Style Network continues to air in international markets, including the UK and Australia.
Esquire Network maintains its website within Esquire's domain and includes TV listings, info of its original programming, and select clips. There's also "Esquire TV Now", a paywall service that includes full episodes of the network's shows. In order to access such content, a user must verify that they currently have a TV subscription. Their cable, telco (telephone company) or satellite provider has access to each subscriber's information which includes which networks they pay for, though it's not available on all providers.
- Seidman, Robert (August 23, 2013). "List of How Many Homes Each Cable Networks Is In - Cable Network Coverage Estimates As Of August 2013". TV by the Numbers. Retrieved September 6, 2013.
- "The Style Network launches on SHOWTIME". Zawya. December 4, 2007. Retrieved February 27, 2013.
- "New on The Style Network in November 2008". TVSA. November 6, 2008. Retrieved February 27, 2013.
- "Style Media Embraces Stylish Living With Glossy, Bold Rebrand". NBCUniversal. June 20, 2012. Retrieved February 27, 2013.
- Rose, Lacey (June 20, 2012). "Style Network Unveils Bold Rebrand, New Logo". The Hollywood Reporter. Retrieved February 27, 2013.
- Rose, Lacey (December 7, 2012). "NBCUniversal, Hearst Corp. Close Deal to Rebrand G4 as Esquire Channel". The Hollywood Reporter. Retrieved December 8, 2012.
- G4 Staff (February 11, 2013). "G4 To Be Rebranded As The Esquire Network On April 22nd". G4TV.com. Retrieved February 12, 2013.
- Andreeva, Nellie (April 15, 2013). "Esquire Network's Launch Pushed To Summer". Deadline Hollywood. Retrieved April 15, 2013.
- Bibel, Sara (May 29, 2013). "Esquire Network to Debut September 23; Primetime Kicks Off With Special Celebrating Esquire Magazine's 80th Anniversary". TV by the Numbers. Retrieved May 30, 2013.
- Rose, Lacey (September 9, 2013). "NBCU Switch-Up: Esquire Network to Take Over Style, Not G4 (Exclusive)". The Hollywood Reporter.
- 15 Years of Style on YouTube (Uploaded September 18, 2013)
- About Esquire TV Now - Esquire Network's Official Website (accessed November 22, 1963)