|This article does not cite any references or sources. (February 2012)|
|Product type||Personal care|
|Markets||United States, Argentina, Mexico, Canada|
|Previous owners||Helene Curtis Industries, Inc.|
Suave ("Soft") is a brand name based in Chicago, IL used by the Unilever company in the United States, Argentina, Mexico and Canada. Targeting discount stores, the brand represents more than 100 products including shampoo, lotions, soaps and deodorant.
Suave started in the United States in 1937 as a hair tonic. The brand eventually was acquired by Helene Curtis Industries, Inc. which, in the 1970s, started expanding the Suave name beyond hair care into other areas.
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