Suave

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For other uses, see Suave (disambiguation).
Suave
Suave logo.thumbnail.jpg
Product type Personal care
Owner Unilever
Country United States
Introduced 1937
Markets United States, Argentina, Mexico, Canada
Previous owners Helene Curtis Industries, Inc.
Website Suave website

Suave ("Soft") is a brand name based in Chicago, IL used by the Unilever company in the United States, Argentina, Mexico and Canada. Targeting discount stores, the brand represents more than 100 products including shampoo, lotions, soaps and deodorant.

Suave started in the United States in 1937 as a hair tonic. The brand eventually was acquired by Helene Curtis Industries, Inc. which, in the 1970s, started expanding the Suave name beyond hair care into other areas.

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