Sub-niche
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Sub-Niche Market is a word that comes from the word "niche" which means pertaining to or intended for a market niche; having specific appeal.[1]
The word sub-niche refers to a specific market within a market or more specifically A niche market is a focused targetable portion(subset) of a market.[2] This subset is a group of individuals removed from mainstream marketplace and divided into a smaller portion of the population within that group. A niche market may become so large that it may seem that it is part of a mainstream group when actuality it is still a niche. It can then be divided into a smaller group of individuals within the niche itself. When this occurs sub-niche market is formed.
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[edit] Etymology
The term "sub-niche" (pronounced sub-nish, sub-nesh,) was first used by internet marketers to describe persons or products in the market who are divided into smaller divisions then the niches they are perceived to be in. When used in business a sub-niche is meant to refer to smaller division within in niche that can be labeled to exist in an even smaller capacity and targeted by products and/or services that are more suited for these individuals than the actual niche has to offer. Whereas a sub-niche in the strict sense is usually referred to in the marketplace, it is perfectly adaptable to reference species position and use of resources within its environment much like a family within its community.
[edit] Marketing For and In Sub-Niche Markets
Sub-Niche Marketing is the process of finding niche markets where the individuals can be broken down into smaller subsets of the niche itself. Usually this occurs in larger niche markets where the niche may no longer be targeted enough to satisfy the entire population of that niche. While the product and/or services provided by that particular niche serve to fulfill a need it may not to so to the highest degree. In this case a sub-niche would serve this purpose.
[edit] Online Sub-Niche Marketing
This technique is ofter used by affiliate marketers. The sub-niche is a more profitable group based in the internet market as opposed to a tangible marketplace because of the specificity required in targeting such a market. Online business has little start up cost and can afford and even target multiple sub-niche markets to create a steady form of revenue. The technique of sub-niche marketing is duplicated in multiple markets to achieve the desired amount of income.
